Synersoft Technologies

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Open Letter to Google by Vishal Shah

Kind attention: Sanjay Gupta, Amit Kumar, Mayoori Kango and the product team of Google India Private Limited

 With utmost disappointment, as an MSME champion, I am writing this open letter to Apex Executive Team at Google India. In January 2017, my fandom started for Google when Sundar Pichai announced that Google India was eying at enabling 51 million MSMEs of India on their digital pursuit. I sensed the empathy of Google towards MSMEs of India when it released a Survey in Economic Times suggesting Two-Thirds of MSMEs in India are undergoing loss. I experienced my fan moment when SIDBI: Google tied up to support MSMEs with 110 Crore corpus as crisis response post-covid situations.

What I have witnessed in the last four months has shattered my fandom for Google. It is about shifting gears from empathy to apathy. It is about bluntly executing unfair, coercive, and monopolistic trade practices in Indian markets, ironically harming the Indian MSMEs the most on their path to recovery. Such an arbitrary policy change will force the Indian MSMEs to pay an additional INR 1500 Cr to INR 5000 Cr yearly. The net present value of such additional yearly outflow could be between INR 15000 Cr to 50000 Cr.

It will be a massive blow to Indian MSMEs. Most importantly, the Indian MSMEs will not realize any value from this additional yearly outflow. By discontinuing unfair, coercive, and monopolistic practices, Google can reestablish itself, as Sundar Pichai projected in 2017.

Laymen Example of Problem

Before I explain the real problem, I would like to give a layman’s example for better understanding. Say, I have booked 25 rooms at a hotel for my guests for a family wedding event. Some rooms are taken on single occupancy, some on double occupancy, and some on triple occupancy. Accordingly, the tariff is paid for. The guests have moved in with their luggage and valuables. Now suddenly, the hotel manager declares that the tariff for triple occupancy rooms will be raised by 400%. Not only that, but since you have taken one room for triple occupancy, you must take triple occupancy for all 25 rooms and pay 400% more tariff for all the rooms. Hold on; it’s not over. He further declares that if you disagree and decide to move to another hotel, you can take only one bag daily at a time and pay the charges (triple occupancy for all users) until you don’t vacate the rooms. If you don’t decide to pay or move out, he will lock the rooms, and you will lose your belongings.

The Real Problem

Click above to listen to podcast or continue reading

Let me explain the problem and why I state it is unfair, coercive, and monopolistic. It is about specific policy changes pertaining to Google Workspace, formerly G-Suite.

Let’s assume that I am an MSME owner having 50 computer users. I have taken a G-Suite Basic 30 GB storage space for each team member. Imagine I have been using it for the last four years and paying INR 1,25,000 INR annually (INR 2,500 per user annually). In due course of time, two of my senior colleagues and I required more storage space. Google gave us 100 GB of additional storage space for INR 1300 per year per user. So, three of us have 130 GB storage each for INR 3,800 per user per year and rest of the 47 users have 30 GB storage each. My total yearly outflow is INR 1,28,900. All my data is on google cloud, and my business communication is on Google. In a nutshell, I am critically dependent on Google.

Then Google announced rebranding G-Suite to Google Workspace with specific policy changes. We are informed that an additional 100 GB storage is no longer available. One must upgrade to the “Business Standard” category, which has a minimum storage of 2 TB and costs INR 10,100 per year per user. They also declared that if you need more than 30 GB storage in a single account, you must upgrade all the accounts to 2 TB storage. Let us rework the numbers. So now, because I need 130 GB for a few users, I am coerced to upgrade all 50 accounts to a 2 TB storage at a 400% higher price.

It works out to be a yearly outflow of INR 5,05,000 from 1,28,900. It is unfair.

Google knows that MSMEs like us can’t have data of 100 TB (50 users with 2 TB each), so we will not be able to use it. So, it does not need to provision 100 TB on its cloud and can still charge for 100 TB.

Imagine the situation. If I did not agree to upgrade all accounts, the space would be immediately shrunk back to 30 GB from 130 GB, stopping my business. In today’s time, business stops as emails stop. It is a pressure point to force me to upgrade to 2 TB each for all the users.

In such a situation, imagine what options MSMEs like us have. Migrating to another service provider is the wise option. But Google has already raised the exit barrier.

There are complex ways to export email data from Google Workspace. Most MSMEs cannot understand them, and all they can do is download all emails to the new service provider from Google. If I want to download all my emails to another service provider, Google has set a policy that I cannot download them continuously. It will allow a limited number of emails every hour and then wait for the next cycle. It takes days. And these days, my emails have stopped (read business).

So, even if I want to exit, I can’t. It is an ultimate pressure point to compel MSMEs to upgrade to 100 TB storage for the example in consideration.

Dear Google, this is not OK. We are MSMEs. We are the backbone of this country. We manage and flourish our businesses with scarce resources and sincere hard work. We contribute significantly to the GDP of our country. We create significant employment for our fellow citizens. We earn significant foreign exchange for our country. We honestly pay taxes for the development of our country. We are a big market for you. Our Government takes us seriously.

Accept the reality that we cannot squander our hard-earned money because of your arbitrary policies forcing us to pay for what we don’t need.

It is anti-developmental for India, my country.

We Indians have embraced you as our own, celebrated your leadership decisions, and accepted you as an integral part of our digital life.

We request you rationalize your policies by lowering the exit barrier or selling something your customers need. Please remember that we MSMEs sportily accepted the price rise you declared three years ago from INR 1500 to INR 2500 for a 30 GB mailbox.

My suggestions

Introduce     additional storage space options in the “Business Starter” category. It is     unfair to charge the customers what they will not use.

Or     revoke the policy forcing upgrade for all users in case one user needs     more storage. It is a coercive practice to force the customers to upgrade     for all users when the upgrade requirement is only for one user.

If     you don’t want to do the above, cooperate with your customers who want to     migrate. It is monopolistic to keep a high exit barrier.

I hope that you will understand the concerns and take it positively. We MSMEs would be happy to see you review the policy and rationalize it.

Best Regards,

Vishal Shah Founder and CEO Synersoft Technologies Private Limited

 Important Note

This letter is written after doing in-depth research. The documents supporting the claims in this letter can be downloaded from the given link.

 CC:

Competition Commission of India : Shri Ashok Kumar Gupta [email protected] Shri Rahul Ravindran [email protected]

Ministry of MSME: Shri Narayan Tau Rane [email protected] Shri Shailesh Kumar Singh [email protected]

Ministry of Information and Broadcasting : Shri Jayant Sinha [email protected] Shri Rabindra Kumar Jena [email protected]

Ministry of Commerce and Industry: Shri Piyush Goyal [email protected], Shri Ravi Jha [email protected]

Ministry of Finance: Smt Nirmala Sitharaman [email protected] Shri SS Nakul [email protected]

PMO: [email protected] [email protected]

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https://www.synersoft.in/ok-google-its-not-ok-my-open-letter-to-google/

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Intuitive vs Zero-Trust, an MSME Perspective

With an increasing number of MSMEs in exports, becoming a dependable link in the supply chain to large enterprises and MNCs, and going global with their own products, I strongly sensed the need to write this blog. It is now the writing on the wall that MSMEs are subject to global standards of competition. They need to run the business by systems, policies, and processes. IT adoption is essential to transforming businesses driven by systems, policies, and processes. Let us focus on policies and ways to enforce policies by systems and processes. There could be intuitive or zero-trust policies. Let us understand the difference between intuitive and zero trust policies by examples.

 Data Centralization Policy

Enterprises centralize data to achieve data protection objectives. They invest in on-premise or on-cloud servers to centralize and access data from central infrastructure. They can devise an intuitive or zero-trust policy to achieve the objective of data centralization. Admin can educate the users about the hazards of data decentralization or scatteredness and request the user to store the data on central infrastructure. It is an intuitive policy. If the user follows the instructions, the objective of data centralization is achieved. The objective is not achieved if the user keeps saving data on local computers. Let’s see what happens in a zero-trust policy approach. The user’s computer system is hardened, forcing him only to save the data in central infrastructure, whether the user wants it or not. Thus the zero trust policy leaves no room for digression from the policy. Our product BLACKbox hardens the computer system of the user such that the user can save data on a central location or secure local drive created by the BLACKbox and enforces a zero trust data centralization policy.

 Data Deletion Policy

Enterprises require the users to delete the data with accountability. It is done by requesting the users to be responsible while deleting the data, and that too, without using the shift+del command for permanent deletion. It is an example of an intuitive policy. If the user uses the shift+del command, one can delete all the data, and data may not be recoverable. Let’s see what happens in the zero-trust policy approach. By this policy, whatever data is deleted using the shift+del command is captured and made available for restoration. Not only that, but also a system is devised to inform who deleted the data using shift+del. By such a zero-trust policy, the data is not lost no matter whether the user used shift+del and identification of the user who deleted the data can be done. Our product BLACKbox captures the deleted data and makes it available for restoration to maintain business continuity and hold the user accountable with evidence.

 Data Backup Policy

Enterprises need to back up their application, email, and file data. They have the policy to take multiple backups, on-premise and off-premise, to deal with disaster or hardware failure. They have the policy to maintain multiple versions of the data backup to deal with ransomware. They advise users to regularly copy their email and file data to a central backup location. They engage IT Admin to take backup of applications on multiple hardware. They also depend on manual off-premise backup. It is an example of an intuitive policy. Here, the fate of backup depends on the user’s discretion. Suppose the users or admin are not sincere in following the backup processes; the enterprise will lose business continuity in the event of data loss due to deletion, ransomware, disaster, or hardware failure. It calls for a zero-trust policy of backup. It will automatically backup applications, files, and email data, maintain backup versions, and push data off the premise to the cloud or data centre. It will also generate the report on the status and report any backup errors proactively. Our product BLACKbox helps enterprise zero trust backup policy with nil involvement of users or admin with a proactive report on backup health status.

 Data Leakage Prevention Policy on USB Port

A policy of blocking USB ports does not serve the purpose as users need to use USBs for keyboard, mouse, and printer. A few users need USB port access to the HASP license dongles, digital signatures, or equipment testing. Few users genuinely need to copy data over a USB as a genuine business need. As a part of the intuitive policy, users are requested to use USB ports with integrity, accountability, and responsibility. If some users use a USB port to leak or steal enterprise data, an enterprise can be competitively exploited; or held liable for breach of non-disclosure agreements with the customers. With a zero trust policy, an enterprise can allow only keyboard, mouse, and printer type of non-mass storage devices over USB so users cannot leak the data. For users who need access to a USB port for digital signatures, HASP license dongles, or equipment testing, USB ports can be allowed only to inward the data and prevent it to outward the data so users cannot leak the data. For the users who need to copy data on USB media, the enterprise can allow the user to outward data over USB with a report to the supervisor about what data is outwarded to USB. Our product BLACKbox offers these controls on USB to enforce a zero-trust IT policy.

 Data Leakage Prevention Policy on Acceptable Email

The users use enterprise emails to communicate with the world. The email system is an enabler of communication and can also be misused to leak enterprise data. The enterprise must have a well-jotted email usage policy. The intuitive method of defining email usage policy includes educating the users to use the email system for communication and avoid its misuse to leak the data. At the same time, the zero trust policy includes framing the policy around email usage as required by the user’s job profile. Under the zero-trust approach, one can divide users into various categories defining the permissions and rights in the email system. E.g. A group of users can be categorized to be able to send emails internally only in the organization. Another group of users can be categorized to be able to send emails only to white-listed parties in their professional circle. Another group of users can be categorized as able to send emails only if the superior approves. Such policy defines controls on attachments exchanged over emails. The enterprise can allow certain users to send emails to anyone worldwide, but it is reported to the superior as a copy of the email.

 Data Leakage Prevention Policy on Acceptable Internet Usage

The users need the Internet as a resource for research, business development, government compliance, bidding, banking, etc. The Internet is an enabler and can be misused to leak enterprise data. The enterprise must have a well-jotted internet usage policy. The intuitive method of defining internet usage policy includes educating the users to use the internet system for research, business development, and compliance and avoid its misuse to leak the data. At the same time, the zero trust policy includes framing the policy around Internet usage as required by the user’s job profile. Under the zero-trust approach, one can divide users into various categories defining the permissions and rights in the Internet system. The enterprise can define its users’ minimum required list of websites and allow those websites without any restrictions. When the user needs to access a website that is not included in the list can be accessed with permission or by isolating sensitive enterprise data. Our product BLACKbox provides on-demand Internet access for such websites and automatically isolates sensitive enterprise data.

 It is about defining enterprise IT policies with either an intuitive or zero-trust approach.

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Data Cyber Risk Solutions

Laptop Security Software India

BlackBox Software Solution

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Why SMEs Need to Make Cybersecurity Their Top Priority

There is no time more bullish than the present time for Indian SMEs. They are on the mark and ready to embrace GET SET GO moment. Yes, I have all reasons to believe that MSMEs are ready to conquer the global markets. They have weathered the dynamic external forces and demonstrated perseverance. Let us have a logical scan of how SMEs are all set to change their trajectory and enter another orbit.

 Stage one thrust is from the Government of India to our own SMEs by all reasonable means. Consistent policies supporting SMEs like skills development, finance availability, debtors protection, infrastructure development, make in India, and Atmanirbhar India initiatives have equipped these fantastic entrepreneurs with the confidence to advance towards any global opportunity.

 Trust me; the net practice was already on since last decade. Significant Foreign Direct Investment in the last decade has brought global industries to India. These MNCs have boosted MSMEs’ prospects through their vendor development programs. It has given a blanket exposure to SMEs about global markets, quality management, technology adoption, and of course, the connections. It has made SMEs confident and ambitious to expand to new markets.

 The Covid crisis has exposed the influence of China on global trade and supply chains. It has sensitized the rest of the world to establish a balance. Russian aggression in Ukraine has major world markets looking for a friendly trade partner. Somehow, the world finds its comfort zone in dealing with democracy compared to pseudo-democracy. India, a democracy with all its demographic features, tops the list of the countries to look up to to restore trade and supply chain balance, as seen by the affluent western world. It is a stage two thrust for our SMEs on their mission to change the orbit.

 What is changing in the new orbit? SMEs are tasting the fierceness of the global competition. Competition standards have suddenly changed, and technical sophistication and compliance are the new normal. SMEs who shy away from digitization, automation, IoT, and smart manufacturing won’t be spared. It has undoubtedly led to these things, which are the adoption of information technology, a transformation of physical assets into digital assets, and zero tolerance toward information security lapses. Imagine all designs, drawings, cost sheets, customer data, formulae, IPR, business data, documents, communications, and transactions have gone digital and are exchanged electronically. There is a catch here. Digital intruders and hackers of the world have reasons to party.

 In the last decade until five years ago, MSMEs were considered lazy on IT adoption. For them, accounting software was IT, and IT was accounting software. Suddenly, they are compelled to adopt the latest form of IT, go through rapid digitization, and comply with the stringent global standards of information security. They are like soft targets for cybercriminals. Unfortunately, these SMEs do not have access to IT Talent who can adequately protect them because good IT Talent does not aspire to work for SMEs. We frequently see them losing their business continuity due to ransomware attacks. They are likely to fall prey to cybercriminals who defraud them by email identity theft, phishing, and data breach. They tend to fall short of customers’ expectations about information security compliance. They end up assuming significant contractual liabilities without adequate provisions to avert the defaults.

 Indian SMEs must claim the global opportunities served to India for all right reasons. They cannot afford to fail. To maintain business continuity, avoid competitive exploitation, and comply with the highest standards of information security, they have to reshuffle their priorities and make Cybersecurity their top priority. It is not the SMEs who can do it single-handedly. The government, IT Industry, and SMEs will have to make this happen. The government’s scheme to entitle SMEs with a subsidy on ISO Certification can be widened to cover subsidies on Cybersecurity measures. IT Industry can invest in developing SME-specific products that are simple and affordable. SMEs can change their perspective toward IT by taking it as an investment and not an expense. With a crucial role played by the IT Industry, the determination of SMEs and facilitation by the government will do wonders. The first step is to change SMEs’ mindset to make Cybersecurity their top priority.

 Vishal Shah

Co-Founder, Synersoft Technologies

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Data Loss Prevention Solutions

Data Security Solutions India

Gmail Recovery Software Solution India

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Why SMEs Need to Make Cybersecurity Their Top Priority

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BLACKbox Feature Focus Series – Autocratic Centralization

We are launching this FFS (Feature Focus Series) written by our product development team. In this series, we shall focus on one single feature of BLACKbox and elaborate for our partners’ understanding. Enjoy the video and read the 1st episode of this FFS Series.

With due respect, Enterprises tend to underestimate BLACKbox as a dumb NAS Device or a File Server or a Firewall or Endpoint Security or Mail Vigilance System. This FFS (Feature Focus Series) is intended to break such notions that neglect the underlying technology powering BLACKbox.

In this series, we will take one single feature of BLACKbox and explain how it solves a serious problem, which otherwise cannot be solved by traditional solutions. Today, we are taking Forced Centralization as a signature proprietary feature of BLACKbox, and we will see how necessary it is for Enterprises. We will also see a serious limitation of File Servers, NAS Devices, and Cloud Drives to achieve centralization and minimize data scattered-ness.

 Importance of Data Centralization

Enterprises own digital assets in the form of data. It can be designs, drawings, cost sheets, documents, customer details, accounts data, formulations, MIS reports, foreign collaborated technology. This data is used (read scattered) on Server, Desktops, Laptops, Tablets, and Mobiles. Scattered-ness of data on multiple devices multiplies the risk of data loss and duplication. It complicates backup activities. Perfect centralization of data is essential to prevent data loss, maintain business continuity, facilitate collaboration, and simplify backup activities.

 Traditional way to achieving Data Centralization

Most enterprises use File Servers or NAS Devices or Cloud Drives to centralize the data. Most IT managers instruct users to do the following afer sharing and  mapping the folder from network.

Always save data on File Server or     NAS or Cloud

Never save data on local storage

Do not change cloud drive     settings

When they are in office, they     should backup data from their laptops to server, NAS, Cloud

This never happens perfectly. Here, users have a choice whether to save data on the server or NAS or cloud or keep it on their local storage. It is too democratic to be dependable.

 Consequences of Democratic Data Centralization

There are serious possibilities as listed below.

Important data may never be     backed up because it was never copied to server, NAS or cloud storage

If such a laptop or desktop     crashes or is affected by ransomware, all data is gone.

Data becomes dirty and     duplicate. Every device has the same data in different versions.

User can change cloud storage     settings and starts backing up on personal cloud storage leading to data     leakage of the enterprise’s intellectual property.

 Feature Focus on Forced Centralization

Imagine a technology that acts as a server on cloud or on-premise and resides as an endpoint on desktop, laptop. Imagine you can define where each user can save data on central storage. For example, your design user working on certain projects can save data only on a certain location on central storage (on cloud or on a VPN on in LAN). Whenever the user opens a save dialog box on any software installed on his computer, he will be given liberty to save data on a predefined central location (on cloud or on VPN or in LAN) only. This will centralize all the data at a central location, simplify your backup activity, avoid duplication, and most importantly spares enterprise of the mercy of users who may or may not save data on central storage.

 Yes, BLACKbox technology can enforce data centralization from desktops, laptops which File Servers, NAS and Cloud Storage can’t.

It can work as a superfast File Server, VPN Server, and Cloud Storage. It leaves no choice for the users to be able to save data at any place other than specified central storage or cloud storage.

This is one of the 50 discerning features of BLACKbox, which solves a genuine problem, breaks the notion about democratic centralization on File Servers, NAS, and Cloud Storage.

 Tags:

Data Backup Software India

Data Loss Prevention Solutions

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BLACKbox Feature Focus Series – Happy Hours

We are continuing this FFS (Feature Focus Series) written by our product development team. Today, we are explaining Happy Hours as a signature proprietary feature of BLACKbox, and we will see how necessary it is for Enterprises.

Let us first understand the problem. Internet is a resource for an enterprise. Users need it for Business Development, Research, Compliance, Regulatory Filings. At the same time, the Internet can prove to be an easy loophole leading to Data Theft or Leakage. It is like a double edge sword. You can read further or check this video.

https://www.youtube.com/watch?v=jWCx4Yre9nA

 Internet Usage Policy Challenges

If we control users’ Internet access by allowing a limited number of websites, we protect data from theft or leakage. But we deprive the users of using the Internet as a powerful resource. If we allow users with unrestricted Internet access, we allow users to use the full prowess of the Internet. But we compromise on data security, and users can easily leak or steal the data. Either of the above strategies does not help solve the problem. We want our users to access the uncontrolled Internet, and at the same time, we want to protect the data from leakage or theft. Happy Hours is the answer to this complex problem.

 Feature Focus on Happy Hours

It is an out-of-the-box feature. It lets the user decide when to access unrestricted Internet for Business Development, Research, or Downloading the Data.

It works like this. When the user is working on the enterprise data, access to the Internet is limited to specifically allowed websites. When the user needs to visit websites that are not allowed, she can start the “Happy Hours” session from the BLACKbox endpoint software agent on the laptop or desktop.

 By doing so, it removes all the restrictions applied to Internet access. The user can freely access the Internet, download the data, and use the Internet as a powerful resource. While the user is inside the “Happy Hours” session, the BLACKbox endpoint agent unmounts all the enterprise data drives from BLACKbox. It prevents the user from uploading the data to personal google drives, dropbox, personal email ids, etc. The user can download the data.

When the user exits the “Happy Hours” session, the Internet access is limited to specific websites, and it mounts the enterprise data drives from BLACKbox. Please note, the downloaded data will be available outside of the “Happy Hours” session.

This feature helps strike a perfect balance between allowing unrestricted Internet as a resource and data leakage prevention over the Internet.

 With the BLACKbox on your side, you can smartly solve such complex problems.

This is one of the 50 discerning features of BLACKbox, which solves a genuine problem, breaks the notion about how deleted data can be recovered.

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Data Backup Solutions

Antivirus Security Software India

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Seven Innovations to Innovators’ Orbit

Innovation is a subjective term. To some people it is a journey of continuous improvement. To some people it is to quetion the traditional and do something differently. I am elated to share the joy of securing position in Elite League of Innovators in India, 2021. It is to appreciate the human instinct of challenging the “Traditional.” It is to recognize the passion to “Do Things Differently” instead of doing different things.

 Over the years, we have consistently challenged the stereotypes and made the difference by “Out of Box” discoveries.

Sometimes, Innovation is synonymus to disrupting the traditional ways to solve some serious problems. We have done it with utmost simplicity and affordability. Let’s check a few of them.

 Element of Innovation in Centralization

Traditional File Servers or NAS devices do not fully serve the purpose of data centralization. Users have the liberty to save data elsewhere and scatter the data. BLACKbox deploys device hardening technology which does not leave a choice with the user and forces the user to store data on a central server only.

 Element of Innovation in Ransomware Protection

Traditional solutions at the most prevent the known ransomware. They do not have any clue on how to recover files in case a ransomware attack happens. BLACKbox, with its hidden chamber (vault workspace technology), can be a dependable tool to recover data after a ransomware attack.

 Element of Innovation in Cloud Backup

Traditional cloud backup solutions vest complete control to the user who can stop, pause, or change settings for the cloud backup. BLACKbox’s device hardening technology does not let the user stop, pause the backup, or change the settings. It also reports the backup status on email as well as maintained on a dashboard.Traditional File Servers or NAS devices do not fully serve the purpose of data centralization. Users have the liberty to save data elsewhere and scatter the data. BLACKbox deploys device hardening technology which does not leave a choice with the user and forces the user to store data on a central server only.

 Element of Innovation in Internet Usage Controls

Traditional solutions can either restrict access to the Internet or cannot. They cannot stop data theft if users access unrestricted. Users need full access to the Internet to do business development and research. Organization owners fear the possibility of data theft over access to the Internet without any restrictions. BLACKbox’s Happy Hours technology automatically isolates data while the user opts for unrestricted access to the Internet. It automatically applies restrictions on Internet access while the user is working on data.

 Element of Innovation in Multi-Tasking

Traditionally, it requires multiple hardware, software, and endpoint agents to achieve objectives of Data Loss, Leakage, and Theft prevention. BLACKbox is a single hardware-single software solution to achieve these objectives.

 Element of Innovation in Remote Application Access

Traditionally, they provide for remote access to legacy client-server applications over VPN. It works very slow. BLACKbox Application Virtualization technology known as AAA (Access Application Anywhere) extends seamless access to legacy applications through virtualization. It also turns the legacy client-server applications into browser-based applications.

 Element of Innovation in WFH and BYOD

Traditionally it cannot stop data theft in BYOD or Work from Home scenarios. BLACKbox duo creates dual profiles on BYOD and secures data from theft while WFH.

 It’s all about our journey of challenging the traditions, discovering our own way to solve the problem in an Out of Box way or say the Elite League of Innovators way.

 Tags:

Hardware Data Security Solutions

Security Software India

Data Backup Software

Laptop Security Software

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Data Protection Simplified – Our New Tag Line

A tagline, also called a slogan or motto, is a phrase that accompanies a brand name to quickly translate its positioning and brand statements into a few memorable words that indicate the brand offerings, promise, and market position.

 It used to be BLACKbox, an Ultimate Data Loss, Leakage, and Theft Prevention Solution.

Now we change it to BLACKbox, Data Protection Simplified.

It explains what we protect, why we protect, and how differently we protect. Let me elaborate on,

 What do we protect?

We protect data. Enterprise data is in the form of Designs, Drawings, Documents, Spreadsheets, ERP Data, HR Data, Product Data, IPR, to name a few.

 Why do we protect?

Businesses depend on data. If the data is lost, business continuity is also lost. If it is stolen or leaked, there can be competitive exploitation. That’s why we think that data protection ought to be a strategic objective of every enterprise.

 How differently do we protect?

We believe that MSMEs cannot afford complex and expensive IT systems. They require simple as well as affordable systems to store, access, and protect the data. We have simplified the phenomenon of data protection. That’s how we made the difference. Please check the following points.

 Autocratic Centralization

Data Scatteredness is a genuine problem. Traditional NAS and File Servers do not solve it completely. They depend on users’ discretion to centralize data. It leads to duplication of data and low confidence back up. We simplified it with our signature Device Hardening Technology which takes away the user’s choice about where to save the data. Believe me, it is unbelievably simple.

 Active Recycle Bin

Data Loss by Accidental or Intentional Deletion is a real problem. Traditional NAS and File Server do not provide a concrete solution especially when data is deleted from the network. We simplified it by our signature Active Recycle Bin Technology which retains data deleted over the network and also identifies who deleted it with malicious intent. Believe me, it is unbelievably simple.

 Primary and Hidden Chamber VW Technology

Data Loss by Ransomware Attack is the most common problem. Traditional solutions like Antivirus and Firewall can prevent ransomware attack by known ransomware. But on zero day when a new ransomware breaks out, they may not be able to detect it for some time. We simplified it by our signature Primary and Hidden Chamber VW Technology which can recover data after ransomware attack. Believe me, it is unbelievably simple.

 Data Theft over USB and Email

Data Theft over USB and Email is a genuine problem. Traditional solutions require deployment of multiple software agents for USB controls and Email Vigilance. We simplified it by including all data theft controls in single software agent. Various use cases of USB usage and email policy enforcement can be achieved by not needing multiple software agent systems. Believe me, it is unbelievably simple.

 Data Theft over Internet Drives

Data Theft over Internet is a genuine problem. Traditional solutions require deployment of multiple software agents, Firewall Hardware for preventing data leakage over Internet. We simplified it by our signature technology Happy Hours. It isolates data when user is using unrestricted Internet and it allows limited sites when user is using enterprise data. It happens on the fly. Believe me, it is unbelievably simple.

 Multi-Tasking Hardware – Software

Deployment of discrete systems it too much for an MSMEs. An enterprise IT environment require deployment of discrete system like Files Server, Storage, Domain Controller, End Point Security, Firewall, Backup Solutions, Email Distribution Systems. BLACKbox is a single hardware-single software solution which serves the purpose of these systems. By sticking to the principle of Single Hardware – Single Agent principle we have simplified Data Protection for MSMEs.

 Remote Application Access

Access of ERP applications remotely is the need of an hour, especially these uncertain times of pandemic. Traditional solutions are complex, expensive, and bandwidth hungry. BLACKbox Application Virtualization technology known as AAA (Access Application Anywhere) extends seamless access to legacy applications through virtualization. It also turns the legacy client-server applications into browser-based applications. By engineering bandwidth-frugal and hardware-light software, we have simplified application virtualization easy and accessible for MSMEs.WFH and BYOD

Traditionally it cannot stop data theft in BYOD or Work from Home scenarios. It requires complex and expensive solutions to be deployed on user’s personal laptop. Our engineers focused on dual profiling to segregate personal and professional data as well as the application of separate policies. BLACKbox duo creates dual profiles on BYOD and secures data from theft while WFH. By engineering BLACKbox Duo, we simplified data protection in WFH and BYOD and made it affordable and secured.

It’s all about our journey towards making a simple product for MSMEs, discovering our way to solving the MSME specific problems, and engineering affordable, effective, and dependable products.

Do give your feedback on our new tagline.

 Tags:

Data Security Solutions India

Data Backup Software

Hardware Based Data Security Solutions India

Data Loss Prevention & Security Solutions

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Loss and Theft Related Risks on Digital Assets and Suitable Solutions

BLACKbox is an ultimate Data Loss Prevention Solution for Small and Medium Enterprises of India. An organization can suffer a great deal if data loss situations arise. It can disrupt operations of the enterprise.

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Synersoft Technologies provides complete Data Security & Data Backup Solutions India for networking, security and systems integration.

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Let’s Talk Engineering on Engineers’ Day

15th September, World Engineers’ Day, is the most appropriate day to announce our new punch line. That is Data Protection by Common Sense.

In our pursuit to make an affordable and effective Data Protection Solution for SMEs, we scaled numerous technical hurdles. All the credit goes to our engineering team.

They made an affordable product by sticking to the Single Hardware – Single Agent principle, unlike the traditional methods deploying multiple hardware – multiple agents’ discrete solutions. They made it effective by one single element that now we realize as Commonsense. Shredding the resource-intensiveness without compromising on the performance was the toughest engineering challenge. Listing some of the commonsense-driven innovations we have introduced in software engineering.

It has challenged the stereotypes. It has disrupted the traditional ways to solve some serious problems. It has done it with utmost simplicity and affordability. Let’s check a few of them.

 Autocratic Centralization

Our engineers focused on minimizing the scattered-ness of data to achieve centralization. Traditional File Servers or NAS devices do not fully serve the purpose of data centralization. Users have the liberty to save data elsewhere and scatter the data. BLACKbox deploys device hardening technology which does not leave a choice with the user and forces the user to store data on a central server only.  By engineering a minimum scattered-ness of the data, we have achieved centralization more effectively.

 Primary and Hidden Chamber VW Technology

Our engineers focused on minimizing the damage to achieve business continuity after the ransomware attack. Traditional solutions at the most prevent the known ransomware. They do not have any clue on how to recover files in case a ransomware attack happens. BLACKbox, with its hidden chamber (vault workspace technology), can be a dependable tool to recover data after a ransomware attack. By engineering frozen data and versioning of warm data, we have a better business continuity solution to offer.

 Innovative Cloud Backup Agent

Our engineers focused on a zero-control backup agent in the hands of the users. Traditional cloud backup solutions vest complete control to the user who can stop, pause, or change settings for the cloud backup. BLACKbox’s device hardening technology does not let the user stop, pause the backup, or change the settings. It also reports the backup status on email as well as maintained on a dashboard. Traditional File Servers or NAS devices do not fully serve the purpose of data centralization. Users have the liberty to save data elsewhere and scatter the data. BLACKbox deploys device hardening technology which does not leave a choice with the user and forces the user to store data on a central server only. By engineering withdrawal of controls from the users by hardening, we have achieved a better Business Continuity Plan in case of disaster or loss of laptops.

 Internet Usage Controls

Our engineers focussed on zero-trust policy to balance between the user’s requirement of the Internet as a resource and the enterprise’s concern about data theft prevention. Traditional solutions can either restrict access to the Internet or cannot. They cannot stop data theft if users access unrestricted. Users need full access to the Internet to do business development and research. Organization owners fear the possibility of data theft over access to the Internet without any restrictions. BLACKbox’s Happy Hours technology automatically isolates data while the user opts for unrestricted access to the Internet. It automatically applies restrictions on Internet access while the user is working on data. By engineering Happy Hours, we have achieved accurate data theft prevention over the Internet.

 Multi-Tasking Hardware – Software

Our engineers focussed on a minimalistic application to make it affordable. Traditionally, it requires multiple hardware, software, and endpoint agents to achieve objectives of Data Loss, Leakage, and Theft prevention. BLACKbox is a single hardware-single software solution to achieve these objectives. By sticking to the principle of Single Hardware – Single Agent principle we have made Data Protection affordable to MSMEs.

 Remote Application Access

Our engineers developed class bandwidth optimization, we have made application virtualization affordable to SMEs. Traditionally, they provide for remote access to legacy client-server applications over VPN. It works very slow. BLACKbox Application Virtualization technology known as AAA (Access Application Anywhere) extends seamless access to legacy applications through virtualization. It also turns the legacy client-server applications into browser-based applications. By engineering bandwidth-frugal and hardware-light software, we have transformed application virtualization easy and accessible for MSMEs.

 WFH and BYOD

Our engineers focussed on dual profiling to segregate personal and professional data as well as the application of separate policies. Traditionally it cannot stop data theft in BYOD or Work from Home scenarios. BLACKbox duo creates dual profiles on BYOD and secures data from theft while WFH. By engineering BLACKbox Duo, data protection in WFH and BYOD is affordable and secured.

It’s all about our journey of challenging the traditions, discovering our way to solving the problem, and engineering affordable, effective, and dependable products.

Happy World Engineers’ Day

 Best Regards,

Vishal Shah

Founder and CEO,

Synersoft Technologies Private Limited

 Tags:

Data Security Solutions India

Laptop Security Software

Data Backup Software India

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Do you have a full-time magician at your organization?

You wish, sometimes, you have a full-time magician at your organization.

 Accidental or intentional deletion of data is the most common disaster to happen in any enterprise. Many times, it becomes a suspense thriller, “who did it”. Sometimes, even it becomes unwanted sequels, “who keeps doing”…

Imagine the team at your organization is chasing a project timeline, or bidding a tender at the last moment, or on the verge of a breakthrough, and a user shift+delete all files accidentally or intentionally.

 When this happens, the top priority is to restore deleted data ASAP and continue the business.

Mostly we can’t do it because the data in the last backup is not the same as the data deleted. It is also cumbersome to dig into the backup and restore the data.  In short, it becomes a nightmare and causes business discontinuity and losses…

 You can keep reading or click below to watch the following video, make yourself comfortable.

 https://www.youtube.com/watch?v=VZBiUePjSSY

 What could be the solution? How about, all your servers, laptops, and desktop data are automatically centralized on a central device. This central device captures deleted data for a specified period. How about, if such a system, keeps tagging who deleted the data too?

 This will act as a full-time magician at your organization. If data is deleted, just restore it in less than 30 seconds and find out who deleted it.

 You no longer have to tolerate those unwanted suspense thrillers and sequels.

  Best Regards,

Vishal Shah

Co-Founder and CEO,

Synersoft Technologies Private Limited

 Tags:

Data Loss Prevention India

Hardware Data Security Solutions India

Laptop Data Backup Software India

BlackBox Business Management

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Blackbox Laptop Backup Software makes it much easy to protect whole PC or Laptop data. Synersoft helps you to get Laptop backup software with data leak prevention method.

Synersoft Technologies offers complete Data Backup Software India for Laptops and Mobiles. Get full-service Data Backup Solutions India and recovery software with unmatched support.

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Synersoft Technologies provides flexible, efficient, multi layered and BlackBox Business Management and Data Loss Prevention for preventing sensitive data leakage of your organizations.

[synersofttechnologies]

Do you have a full-time magician at your organization?

You wish, sometimes, you have a full-time magician at your organization.

 Accidental or intentional deletion of data is the most common disaster to happen in any enterprise. Many times, it becomes a suspense thriller, “who did it”. Sometimes, even it becomes unwanted sequels, “who keeps doing”…

 Imagine the team at your organization is chasing a project timeline, or bidding a tender at the last moment, or on the verge of a breakthrough, and a user shift+delete all files accidentally or intentionally.

 When this happens, the top priority is to restore deleted data ASAP and continue the business.

Mostly we can’t do it because the data in the last backup is not the same as the data deleted. It is also cumbersome to dig into the backup and restore the data.  In short, it becomes a nightmare and causes business discontinuity and losses…

 You can keep reading or click below to watch the following video, make yourself comfortable.

What could be the solution? How about, all your servers, laptops, and desktop data are automatically centralized on a central device. This central device captures deleted data for a specified period. How about, if such a system, keeps tagging who deleted the data too?

 This will act as a full-time magician at your organization. If data is deleted, just restore it in less than 30 seconds and find out who deleted it.

 You no longer have to tolerate those unwanted suspense thrillers and sequels.

  Best Regards,

Vishal Shah

Co-Founder and CEO,

Synersoft Technologies Private Limited

 Tags:

Data Loss Prevention India

Hardware Data Security Solutions India

Laptop Data Backup Software India

BlackBox Business Management

[synersofttechnologies]

Device Obsolescence Notice for your Organization

This communication is for you if you have purchased BLACKbox before 36 months.

Your BLACKbox device has either gone past or approaching its electronic aging. Your users as well as storage requirements might have grown. Your device is already out of warranty. This is a limited time and limited stock opportunity if you are planning to upgrade your device with an outlook of next 5 years.

We had reserved 50 pieces of BLACKbox for this buyback offer and will be offered to our customers on a first come first serve basis. This offer entitles you to upgrade to the latest, powerful, feature-rich BLACKbox Prime T Plus.

Your old BLACKbox will be bought back by us at the same price you bought it a few years ago. You will end up paying difference only.

What will your organization benefit from?

A. You will get a larger, more powerful, feature-rich device with 5 years of hardware warranty.

B. Data migration and installation of the new device will be also included in the quoted price.

C. You will get exceptional ROI on your existing BLACKbox as it will fetch the full price you paid for, though it is depreciated on your books and is at its end of electronic life.

D. The new device is fully functional work from home solution if used with BLACKbox Duo.

E. You can avail new device at current price, which is going to be raised from 1st April 2021.

What will be Synersoft’s benefit?

Synersoft will earn a sense of satisfaction in doing something exceptional for its customers. In this entire activity, Synersoft will be at loss for these 50 devices due to deep discount, migration and implementation cost. We are ready for it as what we are going to earn is invaluable.

The bought back device will be either donated to NGOs who work towards social impact or will be used for our R&D or will be refurbished and sold to small enterprises who cannot afford the new BLACKbox.

Pre-requisite to avail the offer:

A. Your BLACKbox must be older than 42 months.

B. Your AMC must be active,

C. The new BLACKbox must be of the same or larger number of users.

D. It is not valid on software based BLACKbox.

Very Important Note:

This offer is deeply discounted for the benefit of our old customers. We strictly do not entertain any negotiations on this.

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Hardware Data Security Solutions India

Data Loss Prevention India

Gmail Recovery Software Solution India