Identity for Zooba by &Walsh
Zooba is an Egyptian street food restaurant based in Cairo. Their food is a modern twist on traditional classics. With the opening of their first store in NYC, they came to us for a new brand identity. We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.
We worked with a Cairo-based calligraphy artist to paint the Arabic type for the branding. We layered this with modern versions of patterns and illustrations inspired by the streets of Cairo. Just like their food is a modern twist on traditional classics, we aimed to do this with the visual language.
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&Walsh is a creative agency in NYC specializing in branding & advertising. We work with clients starting from the initial brand strategy phase to the design, art direction and final production of a project. We believe in creating beautiful, emotion-driven work that functions for our client’s goals and resonates with their audiences.
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