How to Get Google Ads Certification: A Step-by-Step Guide
Welcome to the AdWords Fundamentals study guide! This study guide is for those who want to prepare for the AdWords Fundamentals exam. It provides information about the basic and intermediate aspects of online advertising and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign's performance. We recommend that you review the materials in this study guide and have on-the-job experience using AdWords to increase your chances of passing the exam.
What's included in this study guide?
Once you've completed this study guide, you'll know how AdWords works. You'll also learn about the following:
• How online advertising and AdWords can help your clients meet their advertising goals.
• Google Search Network and Google Display Network campaign creation and management.
• How to measure ad performance and optimize campaigns.
• Industry best practices and strategies.
About this study guide
The AdWords Fundamentals study guide includes three modules with relevant information and additional study guide materials. Throughout this study guide, you'll get information about Acme Agency, a fictitious digital advertising agency that employs 25 people and is headquartered in San Francisco. Acme manages AdWords accounts for small- and medium-size businesses located throughout the United States, and offers comprehensive marketing planning services, including advertising with AdWords. We'll use Acme and its clients to go over scenarios, examples, and tips to help you prepare for the AdWords Fundamentals exam.
What you'll learn in this module
• The benefits of online advertising and AdWords
• Google's advertising networks
• How AdWords works
You can also manage your AdWords account offline with AdWords Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With AdWords Editor, you can download your account information, edit your campaigns offline, and then upload your changes to AdWords. You can use AdWords editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns :https://www.troytec.com/exam/adwords-fundamentals-exams
