"“I learned very quickly that anytime I have somebody looking down at their phone, I lose a little bit of them,” Cuban said at last year’s Sports Business Innovation event. “We try to do everything possible to keep fans from using technology while the game is being played.” Silver said on Thursday that as much as the league wants fans to pay attention for a game’s entirety, “it’s very unlikely to happen.” “So the question is, if they’ll be looking at their device, how do you convince them and provide opportunities to them to be looking at content relevant to what’s happening on the floor,” the commissioner said. [..] “I think you’ll be able to look out through your phone or camera and see the court, but also see other fields of information entered on top of that,” Silver said. “And when you’re looking at the floor of an NBA arena, what will instantly pop up in an augmented way on top of reality?” [..] “It’s unrealistic to expect people to stick their phones in their pockets,” Silver said. “Therefore, let’s come up with content to allow them to be more engaged with the game they are watching.”"
