#503colophon

[itsdangold]

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https://work.synthesesia.com/

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Colophon

[itsdangold]

Colophon - Final Print

It’s arrived!

The printed Colophon is here and it looks incredible, I’m so happy with how it turned out. Also pleased that I went with a square format as it complements the logo really well.

[itsdangold]

Colophon - Off to print

With the Colophon document laid out in Figma, I then painstakingly recreated it in InDesign, so that I can export the file with printer’s crop marks and bleed.

It was a bit of a pain at first getting everything up and running, but actually after a while I found it relatively easy to work with. In the future though I would still approach print design in the same way of mocking it up in Figma first for speed and fast iterations.

With the InDesign file finished, I’ve now sent it off to print! Excited for how it will turn out 

[itsdangold]

Colophon design v3 - Main layout design

Taking this new direction through to the rest of the document, I changed the colour palette and column layout to feel closer to the recent type specimen inspiration that I found. 3rd time’s a charm, but I’m really happy with this *hopefully* final version!

I also took this refactoring opportunity to add a few more paragraphs to the document to make the reading more cohesive.

[itsdangold]

Colophon design v3 - Cover design

Going back to the 3rd iteration of my Colophon design, I took another approach to the cover design.

Being more bold with the logo, I played around with the idea of covering the entire page with the logo, then using the negative space to add the title and other text.

[itsdangold]

Colophon design v3 - Taking a step back

After creating this newer Colophon design, I’m with the general direction and layout, but I do think I went a bit overboard with the use of colour... it’s just a bit much.

Going back to earlier inspiration and conversations, I think that printed documents and more formal work should use a monochrome palette, with hints of colour here and there.

Before going straight back into redesigning the Colophon, I took a look at a range of type specimen books and other carefully crafted design books that mimic the style I have in my head.

I really like the use of subtle lines and whitespace to frame the page, as it makes a for a very easy reading experience, which is what this document is all about right?!

[itsdangold]

Colophon design v2

After deciding on a new brand colour palette and direction, I revisited my initial Colophon design to make it more cohesive with the posters and other materials.

As well as updating the colour palette, I also took a step back and realised the typography layouts and page size felt way off.

It makes much more sense, especially with my logo, to use a square format.

Taking the previous design, I now have two newer versions with the updated colour palette, although I feel like this might be a bit too much colour in one go.

[itsdangold]

Brand design refactor: A new, bolder, frontier

Continuing from the decision to shake up my brand design. I delved into more of the aesthetics that were mentioned, of using bright neon colours, with a dark colour layered on top.

I also looked at old gig posters for inspiration. In doing so, I’m really really liking this particular aesthetic, and I think it will suit Synthesesia really well, as it all related to music and going against the status quo.