#503progress

[itsdangold]

Major Project Dashboard and Links

https://work.synthesesia.com/

All Posts

Milestones

Research materials

Branding

Main Application

Launch Strategy

Colophon

[itsdangold]

Project conclusion

This project has been a blast to work on. Whilst I’m ecstatic with the final outcome, this project has seen it’s fair share of bumps along the way.

I was able to play into my strengths in visual design and front-end code, being able to create things quickly and efficiently.

However, I do feel that I wasted a lot of time not making confident and quick decisions in terms of the project direction early on.

Time management was also a problem, and I found it challenging at times to balance my time between this project, and external work. If I were to work on another project of this scale, I would definitely try to be more confident with decisions, and break up larger milestones into smaller, more manageable tasks, to prevent project fatigue and burn-out.

In general though, and to conclude, I feel that I exceeded my expectations coming into this project, and I’m proud of the work that I’ve produced.

[itsdangold]

Changing brand direction

This might be quite late in the process, but after mulling over my brand, I’ve decided to change the aesthetics and colour choice used throughout (from posters to colophon report).

After some conversations around the use of the holographic style, it seems as though it gives a corporate vibe.. which is definitely not what I’m trying to go for. On reflection, it doesn’t seem to be overly clean and ‘manufactured’.

As far as the new direction, I had encouragement from peers and tutorial time that the initial neon colour palette was a much more bold and interesting direction. In particular, the idea of using those colours gives the impression of gig-posters that use bright coloured paper with black ink on top, which I think is more the direction I’d like to take my brand! 

[itsdangold]

Rethinking product strategy and rationale

And we're back to the races!

--

After some conversations and tutorials, I've decided to slightly shift (yet again), my project output and strategy.

Instead of building an application to create music (which in turn generates visuals), I'm skipping the music creation entirely.

The rationale behind this is it will give me more focus and will allow me to work on the more interesting visual outputs, instead of worrying about how to create music on the web.

In addition, if we analyze market fit and competitors, there are already hundreds of music creation tools. Whilst most are native mobile or desktop apps, after much thought it doesn't make much sense trying to compete in that space.