#7 laws

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Connect with the flow of Abundance!

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7 Laws to Create Uncommon Success

7 Laws to Create Uncommon Success

by Pastor Mike Murdock

http://www.inspiration.org

  The following are notes taken from one of Rev. Mike Murdock. These notes are about the laws of success taken from the bible and some wisdom keys.

  7 Laws to Create Uncommon Success

1)  The Law of Difference:

Learn your differences from others.

When there is a problem, there is also a gate (a way) through which to solve it.

Your success is…

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[doublecrossedbook]

This is a great article with insights from Dr squat himself. It clearly states that CrossFit does not make sense. While it is great exercise and activity, you are essentially working against yourself by training and so many various and unplanned ways. These are similar, if not identical, issues that I have addressed in my book Double-Crossed: A Review of the most Extreme Exercise (CrossFit).

[candiapplemountain]

The 7 Law of Spirituality

[tomdarlington]

Welcome to the new regular feature from Schrodinger's Hat - Book Review Corner. In this installment, we're looking at 'Velocity: The Seven New Laws For A World Gone Digital' by Ajaz Ahmed and Stefan Olander

                             As i'm having to read a lot of stuff for work at the moment, rather than reading purely for my own pleasure - i thought i'd turn a slightly negative process (only slightly, as i do, on the whole enjoy reading stuff about ads and marketing) into a much more rewarding and interesting process by writing a review of sorts when i finish each one. 

I will preface this inaugural review by admitting that whilst the adage suggests everyone has at least one book/novel in them, a good proportion of people should never be writers or even attempt to write a book - so i would congratulate both authors sincerely, for they have achieved something I'm likely never to accomplish.

There has been a lot of hype around the book - with features and reports about it being published in mainstream press such as the Evening Standard. I imagine though that has something to do with the two authors - both extremely successful individuals in their own right, whose business relationship has also produced some amazing work. 

The book takes an unusual mode of address - instead of presenting the content as straight prose, the content is delivered via the means of a conversation, with the two authors chipping in and making points, answering and posing questions, referring to shared experience. Very different to most books, and indeed nearly all 'business' books that i've encountered.

This is interesting to begin with, and given the subject matter of digital technologies effect on the old, one way world of traditional advertising - the conversation element is an obvious tactic to deploy. It does however become a bit gimmicky, with 'guests' asked into the conversation to recall some specific anecdote. The book also falls foul of the classic business book ploy - tell everyone what you're going to say in the first paragraph of the introduction, again a trope of the genre which serves to undermine, rather than compliment the 'conversation' that takes place. If you're going to present the work as a conversation, it would be better to keep the text free flowing and natural, as a normal conversation would be - rather than a script. 

The content of the book focusses on what the authors see, as the title suggests, as the seven new laws of a 'world gone digital', the world of 'velocity' - a world of speed engendered by rapid technological advancement. 

These laws, are as follows: 

1) A Smith and Wesson beats Four Aces (read as - disrupt, and innovate within your marketplace)

                    2) Its easier said than done (read as - actually do stuff, dont just talk about it) 

3)The best advertising isnt advertising (read as educate, entertain, connect, be useful etc) 

       4) Convenient is the enemy of right (read as - dont take the easy way out, make tough decisions)

5) Respect human nature (read as - think about consumer need, not selling units and importantly why people would care)

6) No good joke survives a committee of six (read as - avoid wind tunnel marketing, act on gut feel and instinct. 

7) Have a purpose larger than yourself (read - why do you exist, something i've written about before

These all make lots and lots of sense, and I whole heartedly agree with every single last one. But, I think it is in the titling and delivery of these 'laws' that the authors have perhaps missed the point somewhat, and made an error which damages the impact of their work.  

These laws are the laws of successful brands, companies and people fullstop. Not just in the digital age, but forever, and they will continue to be the rules for success when digital is eventually subsumed by the next paradigm. 

I would assume, and potentially erroneously, that the reason the book has been positioned in the way it has - as laws for a digital age - is because it speaks so clearly to the innovation fetish that we all seem to have. I would have much preferred it, and respected this book much much more if it had been sold as rules for running a successful brand or business - not the rules to keep up in the high speed, digital world, which changes every day. As we've seen - the world is moving quickly, but perhaps not THAT quickly. 

Because the book is so ingrained in 'digital' - the book is a little too kool-aid heavy at times for my liking, and unfortunately, i feel the book veers too close to the self congratulatory at times to make this a truly useful guide. 

This is not to knock either man's achievements - but their expertise perhaps, could be more usefully deployed in a vehicle that isnt such a blatant advert for their own works, and again one could argue, for all the talk of new technology and speed of movement, the 'conversation' could have been delivered in a more receptive and adaptable medium than the humble paperback. An always in beta, updating wiki or app perhaps?

Ultimately there will be nothing new for many readers in this book, and the 7 laws will be found elsewhere in the literature of advertising and communications. The book does contain some nice examples and quotes, especially those from Phil Knight and other senior Nike staff, but unfortunately, that isnt enough to warrant the cover price.