What Naomi Klein Learned about Herself from Naomi Wolf
A Q&A on doppelgangers, celebrity, and searching for answers
One of the reasons that I wanted to write this book is that I wanted to find my way back to some of the material I wrote about in my first book, No Logo. The landscape has changed so much since I first started writing about personal branding in the ’90s. There are threads in the book around the doubling of the self and the self taking up too much space. Even having kids is a form of doubling the self. I think this has such a deep impact on how we relate to each other, how we’re able to trust social movements. I really believe that we are not going to get out of any of the messes we’re in until we can find ways to work more robustly with others and in collective spaces. Anything that softens the icy edges of identity, melts them a little bit, is going to be helpful in that. Doppelgangers do that. They force you to reckon with the fact that maybe we aren’t as unique as we might believe. Being confused with someone else can be liberating.
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