Brief/Pointers for both options.
The discipline of typography has evolved from static type to moving type, from designing physical objects to designing animated digital signage. Because moving type is dependent on time, it is important for designers to create a resonating impression and emotional attachment to their message. The motion itself can be mesmerising, so caution must be paid for fear that entertainment will supersede communication. Never before have designers had such access to, and such a variety of tools for literally bringing type to life. You have the ability to bring meaning to a body of text solely through expression and kinetic communication
Type in Motion
Select either a poem, lyrics from a song, or a short passage of prose and design and produce a typographic sequence based on your chosen text.
The words should animate and be placed in an appropriate context with your choice of text. Intelligent use of typeface is essential - using the correct typeface is similar to using the correct voiceover.
Would you use Comic Sans for a horror piece? (Or in fact, ever?)
Consider the many ways you can use what is around you, e.g. the words may be created digitally, traditionally, or constructed from found objects and photographed, again consider the context of your selection.
REMEMBER:-
Two and three dimensions
Time
Rhythm
Scale contrast
Line and shape
Colour White space (also known as negative space)
Texture and pattern
Motion Poster
Today, motion graphics are playing a much greater role in shaping our architectural, urban landscape, due to the rapid advancements in LED/LCD technology.
With the emergence of digital billboards, advertisements can be shown on buildings, at stadiums, on the top of taxi cabs, in shopping centres, and even on the London Underground so that they engage their audience as people go to work or go shopping.
Another advantage to digital billboard systems is the fact that content can be changed quickly and easily, ensuring that a variety of material can be displayed and that breaking news can be added as needed, depending on the situation.
- Create three animated motion posters to advertise and promote a game, TV show or film to be displayed around the city.
- Your designs should endeavour to be engaging, visually dynamic and entirely representative of your chosen subject. Whatever your concept, the words, imagery and typography should be readable and legible, but also expressive and capture the essence of the poster’s subject matter
- Important note: Most motion posters are portrait oriented, and require you to work in 1080 x 1920 (reversed in AE/Photoshop settings). Ensure you are using this space effectively in your designs.
REMEMBER:-
How long will it take the average viewer to read the message?
What distance will the viewer be from the medium?
Will the viewer also be in motion while reading?
Will the surrounding environment affect the viewer's ability to read the message?
Will there be any external controls? E.g. interaction with iPhone, Android, etc.