#aandaprinting

[harauru]

明日はこちらのイベントに出店させて頂きますので #TxVxG #thevintagegarden 店舗はお休みとさせて頂きます。そして土曜日は営業予定ですが、15日日曜日は完全私用にて臨時休業となりますので何卒ご了承の程よろしくお願い致します。 およそ一年ぶりの出店となりますので明日は @ants_staff へ是非お越し下さい！😊 ━･･━･･━･･━･･━･･━･･━ #Repost @blackboots44 ━･･━･･━･･━･･━･･━･･━ 【 80's METAL GREEN. 】S.I DATE : 2020.11.13 ( Friday ) / PRE-ORDER START → DESIGN by @dr.aku ( Dr.AKU / A&A PRINTING ) feat. @master_kame ( MASTER K / DUB 4 REASON ) <><><><><><><><><><><><><><><><><><><> 総柄プリントモノは、生地の状態でプリントし縫製して仕上げるか、インクジェットでプリントするのが一般的な製法ですが、カルチャーを基軸とする背景の純度を損なわないよう、あえて既製品に直接プリントする事でシルクスクリーンならではの表情を作り出す事に成功致しました。別注で製作したロングスキージと巨大なシルクスクリーン。インクの使用量からプリント技術に至るまで職人の腕と経験値が随所に試される本作は、圧倒的な破壊力を内包しアート作品の領域にまで到達。全てにおいて規格外の究極の一品です。そして作品の制作意図をより明確に伝える為、購入特典として、台紙としても使用できるよう分厚い紙を使用した A&A PRINTING 特製 A3 POSTER と Dr.AKU セレクトによる 37mm & 25mm ブート缶バッジ、そして高校時代にバンドを組んで早36年。現在に至るまで互いに同シーンで現在進行中。もはや腐れ縁としか思えないくらいの存在、DUB 4 REASON / LIVE HOUSE ANTS オーナー : MASTER K へのリスペクトを込め、SCUMBOY デザインをプリントしたセクシーパンツが特典として付属されます。販売店には実物サンプルもご用意しておりますので、ご興味のある方は是非この機会にお店に足をお運びくださいませ。( MASTER K MODEL / DUB 4 REASON ) <><><><><><><><><><><><><><><><><><><> TITLE : 80's METAL GREEN S/S Tee BRAND :【 A&A PRINTING 】 DESIGN : Dr.AKU MATERIAL : COTTON 100% COLOR : GREEN BODY x BLACK PRINT SIZE : Small / Medium / Large / X-Large PRICE : ¥ 10,500- ( x TAX ) <><><><><><><><><><><><><><><><><><><> S : 身幅 46 / 身丈 71 / 袖丈 18 / 袖口 18 cm M : 身幅 51 / 身丈 74 / 袖丈 19 / 袖口 20 cm L : 身幅 56 / 身丈 76 / 袖丈 20 / 袖口 21 cm XL : 身幅 61 / 身丈 79 / 袖丈 21 / 袖口 22 cm <><><><><><><><><><><><><><><><><><><> 【 購入特典 】 ( 1 ) : A&A PRINTING Original A3 POSTER Made by A&A PRINTING ( 2 ) : 37mm BOOTLEG BADGE Selected by Dr.AKU ( 3 ) : 25mm BOOTLEG BADGE Selected by Dr.AKU ( 4 ) : DUB 4 REASON SEXY PANTY Design by SCUMBOY <><><><><><><><><><><><><><><><><><><> 受注期間 : 11/13 ( 金曜日) → 11/23 ( 月曜日 ) 納品予定日 : 12月上旬 販売店 : Dr.AKU Atelier / TxVxG / BLACKBOOTS ( @dr.aku / @harauru / @blackboots44 ) <><><><><><><><><><><><><><><><><><><　 SHOP : BLACK EXPERIENCE by BLACKBOOTS ADD : 愛知県名古屋市中区栄 3-20-14 住吉ビル 2F OPEN HOUR / 12:00 → 20:00 ( Irregular Holidays ) TEL : [phone] / MAIL : [email protected] <><><><><><><><><><><><><><><><><><><> #AandAPRINTING #DrAKU #DrAKU2020 #DUB4REASON #MASTERKAME (at Yanagase Ants) https://www.instagram.com/p/CHfRHCoj5Zr/?igshid=1181tbbu1rich

[harauru]

こちらのご予約本日までですのでよろしくお願いします！ 当店にS,Lサイズございますのでご検討中の方は是非ご来店下さいませー！ # #Repost @harauru with @get_repost ・・・ 去年の4月末当店 #shadowgallery にて行われた #drakuexhibition 主催アーティスト、 @dr.aku 氏が本気出してきました！ 卓越した氏のセンス、本当に敬服しておりますのでもちろん私もワンセット予約します！😆何気にこの付属CDが楽しみでしょうがない！ いやほんと昔からたくさんあるアニマル柄こそ本当のセンスが問われるものだと思います！そしてこのゼブラ柄こそ至高🦓✨⚡️ 皆様もぜひご予約を！！！ #Repost @blackboots44 with @get_repost ・・・ 【 KILLER PUNK RED. 】S.I DATE : 2020.09.25 ( Friday ) / PRE-ORDER START → DESIGN by @draku ( Dr.AKU / A&A PRINTING ) <><><><><><><><><><><><><><><><><><><> 総柄プリントモノは、生地の状態でプリントし縫製して仕上げるか、インクジェットでプリントするのが一般的な製法ですが、カルチャーを基軸とする背景の純度を損なわないよう、あえて既製品に直接プリントする事でシルクスクリーンならではの表情を作り出す事に成功致しました。別注で製作したロングスキージと巨大なシルクスクリーン。インクの使用量からプリント技術に至るまで職人の腕と経験値が随所に試される本作は、圧倒的な破壊力を内包しアート作品の領域にまで到達。全てにおいて規格外の究極の一品です。そして作品の制作意図をより明確に伝える為、購入特典として、台紙としても使用できるよう分厚い紙を使用した A&A PRINTING 特製 A3 POSTER と Dr.AKU セレクトによる 37mm & 25mm ブート缶バッジ、そして Dr.AKU と共に90年代を駆け抜けてきた30年来の盟友 : Guchio 氏 ( ex WRESTLING CRIME MASTER ) によるキラーパンクチューンナンバーによる MIX CD が付属されます。販売店には実物サンプルもご用意しておりますので、ご興味のある方は是非この機会にお店に足をお運びくださいませ。( Dr.AKU / A&A PRINTING 2020年 製作 ) <><><><><><><><><><><><><><><><><><><> TITLE : KILLER PUNK RED S/S Tee BRAND :【 A&A PRINTING 】 DESIGN : Dr.AKU MATERIAL : COTTON 100% COLOR : RED BODY x BLACK PRINT SIZE : Small / Medium / Large PRICE : ¥ 10,500- ( x TAX ) <><><><><><><><><><><><><><><><><><><> S : 身幅 46 / 身丈 71 / 袖丈 18 / 袖口 18 cm M : 身幅 51 / 身丈 74 / 袖丈 19 / 袖口 20 cm L : 身幅 56 / 身丈 76 / 袖丈 20 / 袖口 21 cm <><><><><><><><><><><><><><><><><><><> 【 購入特典 】 ( 1 ) : A&A PRINTING Original A3 POSTER Made by A&A PRINTING ( 2 ) : 37mm & 25mm Bootleg BADGE Selected by Dr.AKU ( 3 ) : MIX CD ( PURPLE DAZE MAGAZINE ) Selected by Guchio ( ex Wrestling Crime Master ) <><><><><><><><><><><><><><><><><><><> 受注期間 : 9/25 ( 金曜日 ) → 10/4 ( 日曜日 ) 納品予定日 : 10 月中旬 → 下旬 販売店 : Dr.AKU Atelier / TxVxG / BLACKBOOTS ( @dr.aku / @harauru / @blackboots44 ) <><><><><><><><><><><><><><><><><><><> SHOP : BLACK EXPERIENCE by BLACKBOOTS ADD : 愛知県名古屋市中区栄 3-20-14 住吉ビル 2F OPEN HOUR / 12:00 → 20:00 ( Irregular Holidays ) TEL : [phone] / MAIL : [email protected] <><><><><><><><><><><><><><><><><><><> #AandAPRINTING #DrAKU #DrAKUandBLACKBOOTS (at The Vintage Garden) https://www.instagram.com/p/CF5ynn2Dnyf/?igshid=33r6y470dvfr

[harauru]

製作の様子もぜひ！ #Repost @blackboots44 with @get_repost ・・・ 【 KILLER PUNK RED. 】S.I DATE : 2020.09.25 ( Friday ) / PRE-ORDER START → DESIGN by @dr.aku ( Dr.AKU / A&A PRINTING ) <><><><><><><><><><><><><><><><><><><> 総柄プリントモノは、生地の状態でプリントし縫製して仕上げるか、インクジェットでプリントするのが一般的な製法ですが、カルチャーを基軸とする背景の純度を損なわないよう、あえて既製品に直接プリントする事でシルクスクリーンならではの表情を作り出す事に成功致しました。別注で製作したロングスキージと巨大なシルクスクリーン。インクの使用量からプリント技術に至るまで職人の腕と経験値が随所に試される本作は、圧倒的な破壊力を内包しアート作品の領域にまで到達。全てにおいて規格外の究極の一品です。そして作品の制作意図をより明確に伝える為、購入特典として、台紙としても使用できるよう分厚い紙を使用した A&A PRINTING 特製 A3 POSTER と Dr.AKU セレクトによる 37mm & 25mm ブート缶バッジ、そして Dr.AKU と共に90年代を駆け抜けてきた30年来の盟友 : Guchio 氏 ( ex WRESTLING CRIME MASTER ) によるキラーパンクチューンナンバーによる MIX CD が付属されます。販売店には実物サンプルもご用意しておりますので、ご興味のある方は是非この機会にお店に足をお運びくださいませ。( Dr.AKU / A&A PRINTING 2020年 製作 ) <><><><><><><><><><><><><><><><><><><> TITLE : KILLER PUNK RED S/S Tee BRAND :【 A&A PRINTING 】 DESIGN : Dr.AKU MATERIAL : COTTON 100% COLOR : RED BODY x BLACK PRINT SIZE : Small / Medium / Large PRICE : ¥ 10,500- ( x TAX ) <><><><><><><><><><><><><><><><><><><> S : 身幅 46 / 身丈 71 / 袖丈 18 / 袖口 18 cm M : 身幅 51 / 身丈 74 / 袖丈 19 / 袖口 20 cm L : 身幅 56 / 身丈 76 / 袖丈 20 / 袖口 21 cm <><><><><><><><><><><><><><><><><><><> 【 購入特典 】 ( 1 ) : A&A PRINTING Original A3 POSTER Made by A&A PRINTING ( 2 ) : 37mm & 25mm Bootleg BADGE Selected by Dr.AKU ( 3 ) : MIX CD ( PURPLE DAZE MAGAZINE ) Selected by Guchio ( ex Wrestling Crime Master ) <><><><><><><><><><><><><><><><><><><> 受注期間 : 9/25 ( 金曜日 ) → 10/4 ( 日曜日 ) 納品予定日 : 10 月中旬 → 下旬 販売店 : Dr.AKU Atelier / TxVxG / BLACKBOOTS ( @dr.aku / @harauru / @blackboots44 ) <><><><><><><><><><><><><><><><><><><> SHOP : BLACK EXPERIENCE by BLACKBOOTS ADD : 愛知県名古屋市中区栄 3-20-14 住吉ビル 2F OPEN HOUR / 12:00 → 20:00 ( Irregular Holidays ) TEL : [phone] / MAIL : [email protected] <><><><><><><><><><><><><><><><><><><> #AandAPRINTING #DrAKU #DrAKUandBLACKBOOTS #WRESTLINGCRIMEMASTER #BLACKEXPERIENCE #BLACKBOOTS #20200928 #20201004 #PREORDER (at The Vintage Garden) https://www.instagram.com/p/CFjlNW4Dzyf/?igshid=1h3w08uykmc81

[harauru]

去年の4月末当店 #shadowgallery にて行われた #drakuexhibition 主催アーティスト、 @dr.aku 氏が本気出してきました！ 卓越した氏のセンス、本当に敬服しておりますのでもちろん私もワンセット予約します！😆何気にこの付属CDが楽しみでしょうがない！ いやほんと昔からたくさんあるアニマル柄こそ本当のセンスが問われるものだと思います！そしてこのゼブラ柄こそ至高🦓✨⚡️ 皆様もぜひご予約を！！！ #Repost @blackboots44 with @get_repost ・・・ 【 KILLER PUNK RED. 】S.I DATE : 2020.09.25 ( Friday ) / PRE-ORDER START → DESIGN by @draku ( Dr.AKU / A&A PRINTING ) <><><><><><><><><><><><><><><><><><><> 総柄プリントモノは、生地の状態でプリントし縫製して仕上げるか、インクジェットでプリントするのが一般的な製法ですが、カルチャーを基軸とする背景の純度を損なわないよう、あえて既製品に直接プリントする事でシルクスクリーンならではの表情を作り出す事に成功致しました。別注で製作したロングスキージと巨大なシルクスクリーン。インクの使用量からプリント技術に至るまで職人の腕と経験値が随所に試される本作は、圧倒的な破壊力を内包しアート作品の領域にまで到達。全てにおいて規格外の究極の一品です。そして作品の制作意図をより明確に伝える為、購入特典として、台紙としても使用できるよう分厚い紙を使用した A&A PRINTING 特製 A3 POSTER と Dr.AKU セレクトによる 37mm & 25mm ブート缶バッジ、そして Dr.AKU と共に90年代を駆け抜けてきた30年来の盟友 : Guchio 氏 ( ex WRESTLING CRIME MASTER ) によるキラーパンクチューンナンバーによる MIX CD が付属されます。販売店には実物サンプルもご用意しておりますので、ご興味のある方は是非この機会にお店に足をお運びくださいませ。( Dr.AKU / A&A PRINTING 2020年 製作 ) <><><><><><><><><><><><><><><><><><><> TITLE : KILLER PUNK RED S/S Tee BRAND :【 A&A PRINTING 】 DESIGN : Dr.AKU MATERIAL : COTTON 100% COLOR : RED BODY x BLACK PRINT SIZE : Small / Medium / Large PRICE : ¥ 10,500- ( x TAX ) <><><><><><><><><><><><><><><><><><><> S : 身幅 46 / 身丈 71 / 袖丈 18 / 袖口 18 cm M : 身幅 51 / 身丈 74 / 袖丈 19 / 袖口 20 cm L : 身幅 56 / 身丈 76 / 袖丈 20 / 袖口 21 cm <><><><><><><><><><><><><><><><><><><> 【 購入特典 】 ( 1 ) : A&A PRINTING Original A3 POSTER Made by A&A PRINTING ( 2 ) : 37mm & 25mm Bootleg BADGE Selected by Dr.AKU ( 3 ) : MIX CD ( PURPLE DAZE MAGAZINE ) Selected by Guchio ( ex Wrestling Crime Master ) <><><><><><><><><><><><><><><><><><><> 受注期間 : 9/25 ( 金曜日 ) → 10/4 ( 日曜日 ) 納品予定日 : 10 月中旬 → 下旬 販売店 : Dr.AKU Atelier / TxVxG / BLACKBOOTS ( @dr.aku / @harauru / @blackboots44 ) <><><><><><><><><><><><><><><><><><><> SHOP : BLACK EXPERIENCE by BLACKBOOTS ADD : 愛知県名古屋市中区栄 3-20-14 住吉ビル 2F OPEN HOUR / 12:00 → 20:00 ( Irregular Holidays ) TEL : [phone] / MAIL : [email protected] <><><><><><><><><><><><><><><><><><><> #AandAPRINTING #DrAKU #DrAKUandBLACKBOOTS #WRESTLINGCRIMEMASTER #BLACKEXPERIENCE #BLACKBOOTS #20200928 #20201004 #preorder (at The Vintage Garden) https://www.instagram.com/p/CFjkwbMjJKA/?igshid=17wnzmkcgd4bh

[aandaprinting]

Eliminating The Self-Publishing Stigma For Good

The most frequent question I receive from authors  looking to self-publish their book is, “Will my book look self-published?” This question has many factors and is the biggest reason why self-publishing has a stigma associated with it.  The answer to this question is simple: It won’t look self-published from a printing and quality standpoint.

Books that look self-published look that way because of how they are originally designed.  This can either be attributed to the designer or the author themselves, but either way that is where it starts anyways.  After all, it is the author that writes the book and designs the cover.  Anybody that says “You can’t judge a book by it’s cover” obviously has never published a book.  The cover is the most important part of your book, besides the content of course. Most authors don’t know what 300 D.P.I. means or the differences between CMYK and RGB.  While I fully understand that most people don’t understand what that means, the point is the quality of your book will suffer from not knowing. The good news is most cover designers do fully understand this, but not all do believe it or not.  When making decisions like this it is better to refer to vendors who have been around a long time and come highly recommended.

Self-Publishing fell into this trap because major publishing houses use good vendors and do understand these concepts. Publishers books always come out looking good and have mass appeal for bookstores and Amazon. These are books that we have on our bookshelves and have read to our grandchildren. Here is the one point that is missing from the argument though and most people do not talk about. Publishers use printers, like us, to print their books for their authors. What does this mean?  Luckily for you as the self-publisher, it means you get to have your books printed at the same place Fifth-Avenue PUBLISHERS use to print their books that go into bookstores and onto Amazon. Publishing houses don’t have printing equipment and an IT department, they contract with graphic designers and printers.

So what does this all mean?  For starters, it means that an author can receive the exact same book from a printer that they would receive from a major publisher.  The only way to completely eliminate this stigma is to educate authors before they write their book.  Most traditional books are a finished size of 5.5 x 8.5 or 6 x 9, but are typed on Microsoft Word in the standard 8.5 x 11 size.  Obviously this presents a problem. If you can fit 257 words in the 8.5 x 11 page, the problem becomes  all of these words will not fit onto a 5.5 x 8.5 page.  In my opinion this is the main source of where the stigma came from surrounding self-publishing.  Microsoft Word and Publisher do not do any favors to authors trying to self-publish to be sure. Microsoft Publisher does not even ask you, as a book publisher, what size you want your finished book to be on the bookshelf so you can start typing that way to begin with. Once you have typed an entire 350 page memoir in 8.5 x 11 format, you now have a huge struggle ahead of you and this is where your book may look self-published.

When an author attempts to change their book to the desired finished size, 99 times out of 100 the words will re-flow and move from one page to another.  The spacing will change, the sentence structure will change, your Table of Contents page will now be all out of order, and the margins will all be out of wack.  This really adds up to a messy situation and a problem that the “average” book printer can’t fix. Most book printers just don’t say anything and print up 1000 copies for an author.  Magnify this by 1,000 and that is where the self-publishing stigma came from.  Slap a cover on top of it which is only 100 D.P.I.  created in Microsoft Word and you have your answer.  So what can be done to prevent this?

The best way to make sure your book looks professional is to prepare it correctly from the start. Understanding Microsoft Word is important, but for the most part it is fairly easy to navigate. The first step is to determine what size you want your book to be printed. Once you know this you would set your page size to this in the file and type on each page accordingly. This can be done by clicking on File at the top left, then click on thePaper Size tab for the box that pops up, and then fill in the size that you want the pages to be. For instance, a 6×9 book would be defined as 6 inches for width and 9 inches for length. Once the numbers are typed in, just hit the Apply to ALL button and wallaa.  This simple step applied before you start typing the manuscript will save you hundreds of dollars as well as hours trying to fix it later. From there, in that same box you can click on the Margins tab and set your margins uniform throughout. My advice is to set your margins at .625 of an inch all the way around. This ensures that the type will not fall too far into the gutter or be too close to the edge of the page. These 2 steps are a MAJOR defense against looking self-published. Author’s can also add Headers and Footers, page numbers, a Table of Contents, Title Page, Copyright pages, pictures, and specialized fonts.  Another helpful suggestion is to add page breaks when finished with each page. Instead of hitting the space bar or return a bunch of times to get to the next page, just simply go to Insert and click on Page Break.  This will easily take you to the next blank page and will prevent a re-flowing of words later.

Finally you are left with the cover.  Unless you have design experience or just want something very simple, my advice is to hire an expert.  The cover is such a vital part of your book and many factors go into making sure it doesn’t look self-published. The software itself which is used to design covers can cost thousands of dollars.  Even with the software, it can be very tricky to work with and most people who use this have taken courses on graphic design.  For less than 500.00 a beautiful cover can be designed that will add shelf appeal and take all of the hard work out of the process. Most importantly, publishers and potential book buyers will have no idea that you self-published your book.  Goodbye stigma and hello to the future of publishing.

- Billy A.

[aandaprinting]

How A&A Printing differs from Vanity Presses and P.O.D's

I field phone calls every day from author’s that have been burned by the Vanity Presses and P.O.D printers out there. They have fallen for the false promises and been sucked in by the hopes of being told they will become a best selling author. Many of you have become skeptical about self-publishing because of this, which is easily understood. If these companies continue to not deliver on their promises and authors are not actually making any profits at all, I can certainly understand why. Vanity Presses and Pod’s are very good at one thing: Marketing. With their unlimited budgets and “boiler room tactics” as Dan Poynter would say, these salesmen can talk authors into anything. These packages they offer look good on paper and may seem like a good idea, but to quote the old slogan, “Where’s the beef?” I have yet to have an author call me and tell me that they were making tons of money with their P.O.D and were just “exploring their options.” Contrarily, these authors are making hardly anything and have become locked into a huge commitment. This commitment is basically purgatory where an author has committed a large sum of money for generally 1-5 books, placement on their website, and marketing help with a starter website hosted by them. What is the problem with this? Very easily put: Everything! Selling 1-5 books should not be very difficult, so why would you only want to buy 1-5 books in an expensive package? Book placement on their website seems exotic, but ask yourself this question: Do you buy books from these websites? Of course not, you buy your books from Amazon and the book store like everybody else, so why would you believe that anybody will find your book at some P.O.D website? Marketing they tell you will be the kicker. Wrong, their idea of marketing are business cards, fliers, posters, and some rehashed marketing list that they have used on every author before you and will use on every author after you. To make matters worse, if your book does succeed they own the ISBN and thus share in any success you have. This is on top of the 60% they are already slicing off the top for every book sale. So how are we different?

Well first and foremost we actually care. On top of that, we actually pick up the phone. I always thought this was just the way it was because I have always talked to customers on the phone and answered their questions, but apparently that is a luxury for these places. I have even been told that a few of these P.O.D’S will allow one phone conversation, but only if you choose their Platinum Package. We understand that you have questions and are making a financial commitment. I guarantee to answer ALL of your questions and fully help with the self-publishing process. Most importantly though, we are a company that can do everything for an author. You could call us a printer with publishing services, which is very rare. We offer cover design, marketing for selling your books, inside formatting, ISBN& Barcodes, E-Book creation, editing, proof reading, Web Site creation, Ghost Writing, Media Publicity and PR, and even help finding a literary agent. Not only are we competitive price wise on every one of these services, but they are performed only by the best that the industry has to offer. On top of our 30 years of award winning book printing, A&A Printing can not be beaten. Our approach is to do the exact opposite of what most companies are doing today in the industry. We will show you how to print as many books as you need and ways to sell them where you keep ALL the profits. No contracts, no nickel-and-dime tactics, no fine print, and certainly not any packages that will leave you broke. We can show you how to do it the right way and will be there to guide you. Let our one-stop-shop help you in your journey, we promise you won’t need to search anywhere else.

- Billy A.

[aandaprinting]

Publishers Have A Lot In Common With Blockbuster

We all remember the good old days, or at least most of us do. Going to our local movie rental store and staring at those brown boxes with a laser printer cut outs for a cover. It was Showtime Video for me. That was such a big part of my life and I didn’t think it would ever be any different. And then came along  Blockbuster.

Blockbuster was like Showtime on steroids, and 10,000 more movies. Blockbuster became the Walmart of movie rental places. Sure you could still go to your little tiny local store, but why would you? And Blockbuster rode this wave for twenty years and seemed to have life licked. They treated customers like this and issued their ridiculous late fees. They gave you basically one day to watch a “New release” and return it, and charge you basically the price to outright buy it when you didn’t. I honestly remember feeling this way and noticing these things 3-4 years before their demise. You could almost feel them ripping you off when you walked into the store to rent a video for the night. And then the online frenzy started and it was all downhill from there, until now.

Blockbuster took 4-5 years to realize what was happening. Even though it was fairly obvious to everyone else, they failed to realize they could be digitizing all their movies and making them available online. Netflix was basically the only company doing this and they would have had little competition. Instead the continued to operate business as usual, not recognizing the huge loss of customers. So now after financial devastation, Blockbuster has come out swinging. From DVD rental kiosks to streaming video over the internet to your TV or cellphone to downloading movies to memory cards at a store. These ideas are great, but are they too little too late?

Kurt Scherf, principal analyst with Dallas-based market research firm Parks Associates, said Netflix and others simply adapted to changing trends faster than Blockbuster. “Blockbuster had that opportunity a few years ago to set the standard,” Scherf said. “I’m just amazed that they got passed so quickly by all these other players.” On top of this sentiment, they lost 193 million dollars last year. So how does this tie into publishing?

Publishers had to have seen self-publishing and Ebooks coming. The history of publishing has shown many examples of self-published success and advancements in technology. Publishers seem to fight this tooth and nail, yet the market is clearly shifting in that direction. Throw in an economic downturn and authors counting their pennies, it almost seems laughable how major publishers have refused to budge. Now I do understand that publishers do not want the world to fully turn into an Ereading society and for books to be totally eradicated. Frankly, who wants that anyway? The major problem publishers are having is cutting out their middle men and not accepting legitimate potential authors. Publishers should be helping more authors with legitimate books and stop chasing around the “flavors of the week” like Amanda Knox.

So in summary, I would advise major publishers to learn from Blockbuster. Once you lose your customers, they are gone. And if they all are doing it a different way, adapt quickly or perish forever.

- Billy A.

[aandaprinting]

Thinking, Planning, Writing your book

Imagine being a published author. Picture people coming up to you at a meeting with a copy of your book and requesting an autograph. Visualize passing a bookstore and seeing your book in the window. Consider being interviewed for an article. Imagine the fame that comes with being published.

A book provides you with more credibility than anything else you can do: more credibility than an audiotape, a videotape, a seminar, a screenplay or a song. People place a higher value on a book than on a tape-even though the same amount of work may have gone into the production. The fact is authors are highly valued in our society.

People think if you wrote a book, you know something. And you probably do. When you think about it, you are writing your book from the very best research plus personal experience. You research every book and article, distill them down to the essentials, direct your writing toward a specific audience and illustrate it with your personal experiences. You are earning an advanced degree in the subject. Your book validates your expertise and lends more credibility to what you say.

There are many justifications for writing a nonfiction book. Some are fame, fortune, to help other people and because you have a personal mission. Can you imagine doing what you love and loving what you do?

“Thank you for investing your time and money to allow me to share this new book-writing concept with you. I will make sure your time and money are well invested.” -Dan Poynter

Idea for your book.

Qualify the proposed book according to the six musts.

Research the subject.

Check for other books (resources and competition).

Check the possible title.

Get a model book.

Select a working title.

Draft the cover copy.

Set up your binder with dividers, front matter, and backmatter. Slip the mock-up of the covers into the outside pockets.

Assemble research materials into chapter piles.

Research. Gather more content.

Decision: Keyboard or dictate

First draft, rough draft. Get what you have into the binder. Draft all chapters before going back to edit.

Second draft. Content edit. Research and fill in the gaps.

Gather quotations, if you decide to use them.

Draft question list. Start getting answers.

Draft an illustration list: the photos and drawings you will need. Start locating them.

Third draft. Peer review. Send out chapters for feedback.

Get testimonials for the back cover, page one, etc.

Fourth draft. Copy edit. Clean up the punctuation, grammar, and style

Fact checking.

Confirm stories and facts.

Confirm addresses and figures.

Decision: Sell to publisherorSelf-publishGet agentTypesettingDraft book proposalSign with publisherProofreadingProofreadingPrinting

You are published.

Promotion: Send out review copies, host autograph parties, give radio/TV interviews, etc.

- Billy A.