Augh I got the consolidated blog menu on mobile.
Send a Support ticket if you did too

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Augh I got the consolidated blog menu on mobile.
Send a Support ticket if you did too
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A/B testing is a classic marketing method that aims to increase conversions or project conversion rates by changing one functional or design element
Average company loses 20% to 30% of yearly revenue due to inefficiencies & lack of conversion optimization tactics.Brillmark brings you tips on how you can best use Convert Experience 15-days trial period to boost your revenue. Read the whole article here : https://www.brillmark.com/convert-experience-how-to-best.../And if you still need extra help, let us know; we would be happy to help you with all your development needs!Convert.com Brillmark LLC
AB Test Custom Solution
The current tools on the market target an ID element on the page and use JavaScript to replace the div and fade in a new section. (Crazyegg, Marketo RTP...)
I decided that the AB test issue requires a custom build approach.
This post will outline how I built this custom AB test solution and how I measure success.
Step 1: Build the functionality to randomize 2 pages to fill the frontpage routing
https://www.drupal.org/project/random_frontpage this is a good example of a seed idea for how I started building the custom functionality.
this should give you the functionality at /frontpages
Update the Basic site settings to show the front page as /frontpages
Then under Administration > Configuration > Front Pages you can input the node ids for the AB test, and display mode as full
Step 2: Add a field towards the top of the homepage to customize an ID that differs between both versions A and B
Add a field in the hero block to accept a text value for AB testing
Update the html rendered to use the value from the field created above
Confirm a value renders in the source code
Step 3: Leverage GTM to use a tag to send GA an event based off a trigger that finds the ID from Step 2.
(This is due to GA not deploying until the Cookie consent policy is accepted)
Create 2 tags and 2 triggers. Each tag will have a push event to GA such as<script>ga('send', 'event', { eventCategory: 'AB-test', eventAction: 'homepage-1'})</script>
Step 4: Check measurements and confirm all is working
I confess: I actively discourage teammates from running experiments.
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Splittest mit Splitfly - Stocherst Du noch im Dunkeln oder testest Du schon?
Was ist ein Splittest?
Mit einem Splittest kannst Du zwei oder mehr unterschiedliche Varianten gegeneinander testen. Am sinnvollsten ist es, wenn Du immer nur ein Merkmal auf Deiner Seite, die Du überprüfen willst, änderst. Und nach dem Splittest weißt Du ganz genau, was von Deinen Lesern am Besten angenommen wird. Denn jede Internetseite ist unterschiedlich.
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