#ad idea

[trash-like-me]

Shitty coca-cola ad idea

*disembodied voice* you know de-sprite ;) what our competitors think, go ahead and enjoy a refreshing glass of coca-cola this summer. It’ll be Fanta-stic :3

[sophinaswishlist]

[idleads]

Me and my want of ad concepts that bring the copy and the brand to life - when will it ever end. This could work for activations, where a person’s enjoyment could turn into identifiable advocacy; or think of a public awareness campaign where a person’s pledge is labeled on their arm as a sign of commitment to the cause. 

[timtrotman]

Seeking the everyday intrepid.

Those with enough daring-do to seek a life less ordinary

To trek onward and upward toward something, somewhere more.

What or where is all up to you.

Just make it, somewhere you belong.

Somewhere you can be who you want to be.

No, this isn’t a lagoon or a deserted island.

This is an otherwise ordinary place,

Where you can be extraordinary.

Anyone can do this,

The young

The old,

The brave

And the meek

It’s just a matter of getting out of your own way

And taking that first step.

_____________________________________________________

Client:  Careers Australia Product: Training and education Campaign: Know the Journey. Own the destination. Medium: Print/Outdoor/TVC Target: 16 - 55 yo job seekers, career changers and potential upskillers Role: Copywriting Executions: 1

Concept A long copy concept intended to be basis for print material or a script for future TVCs, this content wound up being a driver for other pieces of campaign collateral. 

[idleads]

‘Dead Drops’ is an anonymous, offline, peer to peer file-sharing network in public space. I am ‘injecting’ USB flash drives into walls, buildings and curbs accessable to anybody in public space. You are invited to go to these places (so far 5 in NYC) to drop or find files on a dead drop. Plug your laptop to a wall, house or pole to share your favorite files and data. Each dead drop contains a readme.txt file explaining the project.

My mind is reeling. I love ideas like this, it has so much potential for creating wild and wondrous consumer journeys in both the real and virtual worlds. You could seed stories, music, and more that expand upon a brand and a campaign, making the discovery of each byte a game for all to play.

[the-gunmaker]

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[modernlifeisrubriks]

I'm in a tent