Social Commerce is dwarfed by E-commerce from Search currently
Traffic Sources by Media for E-commerce sites
This post was provoked by the new white paper I got in my inbox from SimilarWeb. Very interesting statistics. Statistics so compelling they had to be debated with the marketing community. However these statistics are representative of the US and European Markets. I would like the…
Improve measurement of ads ROI across multi channel networks
Marketers face a daunting task when it comes to managing and measuring effectiveness of their ad campaigns across all advertising platforms. 75% of the marketers around the world face problems when trying to find ROI from their ad related spends online.
Marketers Problems using ROI
Here are a few reasons why they struggle to manage their marketing campaigns:
Most marketers have the data needed but don’t know where to start.
There is a lack of an integrated system to manage their campaigns. It becomes tedious to manage multiple campaigns from separate accounts.
They lack the right tools to collect data from multiple platforms and gain insights from them. Also they fail to understand which data is relevant to them.
Are you a website owner or head the marketing team at your company? Do you feel you are also facing the above mentioned problems?
We are working on solving this problem for you. We have started with the idea to make the lives of digital marketers easier, by helping them improve ROI on their ad spends. DoDataDo crunches all your website’s traffic and ad related data and provides you insights in a single elegant dashboard. We make it easier for you to analyse and compare your campaigns across different platforms. Our tool currently integrates with Google Analytics and Google Adwords with plans to integrate with platforms such as Facebook, Youtube and LinkedIn soon. With our insights, you get to know all the relevant trends affecting your business today, and help you measure and better forecast your marketing spend across multiple platforms.
Feel free to share the problems you face in managing multi-channel marketing campaigns. You can reach us by sending an email to [email protected], or by commenting below.
