#adobe analytics cloud

[zeekmag]

Adobe Sensei人工智慧加持 為旅遊及觀光業提供消費者個人化體驗

玩家們只知道Adobe是修圖專家嗎？現在Adobe也把觸手伸向旅遊及觀光業了呢！根據Forrester研究顯示，僅有少於三分之一（31％）企業屬於體驗導向型。有鑑於此，Adobe宣布多項人工智慧及機器學習框架驅動的創新功能，協助旅遊品牌為消費者創造不受時間限制且真實的個人化體驗。

(more…)

View On WordPress

[vernieman]

Adobe Experience Forum 2018: Deliver great customer experiences or bust

Adobe Experience Forum 2018: Deliver great customer experiences or bust

The Adobe Experience Forum returned to Malaysia for the second year. The leading industry conference for digital experience and business transformation saw Adobe showcasing new innovation across Adobe Experience Cloud, including enhanced features in Advertising Cloud, Marketing Cloud and Analytics Cloud. (more…)

View On WordPress

[zeekmag]

Adobe領先推出線上及線下串流音頻分析服務的Adobe Analytics

因應現今世界正邁以行動為優先的轉型，也因此推動了對於數位音頻的需求。據Adobe調查指出，年齡介於18歲至34歲間的年輕族群消費者，多數表示接收音頻的前三大來源是串流音樂、下載的數位音樂、以及播客Podcasts。對於創作者、廣告人員及行銷人員而言，音頻帶來多種挑戰，如高度客戶流失率、市場迅速擴張所導致的激烈競爭、多重客戶接觸點、以及無法精確測量線上與線下的互動率。

Adobe於2018數位行銷高峰會上推出用於串流音頻的Adobe Analytics，讓品牌首度擁有深入洞察線上與線下音頻的能力。身為CBS Interactive、Pandora Jewelry、Spotify、時代華納有線電視以及維亞康姆（Viacom）等前十大媒體和娛樂品牌的夥伴，Adobe Analytics…

View On WordPress

[vernieman]

Adobe Experience Forum 2017 comes to Malaysia for the first time #AdobeXF

Adobe Experience Forum 2017 comes to Malaysia for the first time #AdobeXF

For the first time, Malaysia will play host to the Adobe Experience Forum 2017–the leading industry conference for digital experience and business transformation. Come 8 August, leading brands like Maxis, Taylor’s University and Blaze Digital will take the stage and share the latest insights and best practices in digital marketing, as well as about delivering exceptional customer experiences. The…

View On WordPress