An Literary Agent's Process and Advice for Twitter Pitches
Guys! I had the amazing opportunity to 'sit' down with Literary Agent TERRIE WOLF of AKA Literary Management. We discussed Twitter pitches and she gave me some wonderful gems of advice and information. I want to share that information with you today, as #AdPit is up and going tomorrow. I'll post it below, and Terrie, you are awesome! Thanks so much for all your help and advice.
Words from a Literary Agent Extraordinaire.
1.) There are so many pitches rolling down the timeline, Mrs. Terrie, so -- What makes you click that favorite star? What is the best way to catch your eye and attention?
Twitter pitch opportunities are the best! I, for one, could spend the entire day of the event reading the pitches as they hit the timeline. However, I’ll tell you a secret that might not be so secret. This is October and agents are smack dab in the middle of one of the busiest submissions months of the year. It’s an exciting time because many editors are still energized and refreshed from summer conferences and holidays, the newest releases are out, and those editors have an idea of what they’re hoping to find for the future.
Whether it’s via planes, trains, or automobiles, agents and editors all enjoy the scenery and the drive, but we also tend to end up with a bit too much extra baggage in the form of slush pile material. It’s really easy to become terribly hopeful when you’re introduced to one pitch after another. Here’s what I do and it may not be at all similar to the way other editors and agents manage the slush, pitch event acquisitions, and life in general. I’m ever aware of that pile. It sits on my mental shelf along with notes from the conversations I’ve had with editors and publishers who have shared thoughts about hopeful and potential acquisitions.
As a pitch contest rolls draws near, I have all of these things on the shelves of my mind – or listed, per se – in a rather systematic fashion. I have lists that include:
What do I really need to find?
What do I really hope to find?
What do I wish I could find?
Who’s work am I hearing about over and over again?
Who writes like so-and-so but not quite?
What’s happening in 2018?
What happened in 1918? That was the year my grandfather was born…who was his favorite author?
What if I found the next F. Scott Fitzgerald?
Wait, that was my uncle’s favorite author, Grandpa liked Chaim Potok, James Michener, Isabella Bird – so who are the trailblazers right now?
I tend to categorize the entries, then do a quick mental match up, then use a point system. Catchphrases that stick in my mind, smashing imagery, or anything that leave me wanting more all get extra points. I also like to see necessary info tied in like a correct posting for genre (HF for Historical Fiction). It all sounds really complicated, but it’s not. For example, here’s a pitch I really liked:
NA R Com What’s a guy to do? Lost bro’s arm to demon pig who lives down the lane, in steps bacon slayer with mad chef skills. #Pitch…
I was in search of a fun, flirty love story. I knew I wanted non-traditional and I was thinking paranormal might be okay. The pitch not only satisfied my “I like it, I love it, I want some more of it” reflex, but it kept me entertained. I wondered how the main characters might fight the “demon pig” and if that was a reference to something paranormal or if it described a nasty neighbor with a penchant for human flesh. Wait, maybe they weren’t human, after all. An hour before the end of the pitch contest I checked in only to realize nobody had taken the bait but there were six “retweets” - hmm. So, I decided to give it a go. The work is currently under revision and I’m pleased to tell you this girl has first dibs.
2.) Likewise, What makes you skip over a pitch?
Once that pitch buzzer sounds and those pitches start rolling in, I’m on ‘em! Well, unless I’m on the phone, in a meeting, sending a proposal or submission, on the phone again, checking a statistic, in another meeting, reading, editing, looking at … okay, what was the question? In truth, I tend to check in about once an hour, if I have the time and I usually spend at least a good hour lurking. Plus, I may be chatting with other editors and agents taking part in the fun. Do they already have a place for this one or that one? Do they really love it? Believe it or not, we get along quite well and pitches are as nail-biting and nerve wracking for us as they are for you! There’s the chatter about the entries that catch us by surprise, the authors who thrill us with consummate professionalism and always a discussion about the latest industry news. So, as I’m thumbing through with other agents or by myself, I tend to skip over convoluted pitches, those that don’t follow contest rules (in this case: adult and new adult only, fiction and nonfiction), and those that may appear to be blatantly attempting to push everyone else out of the way.
Whoa, What does that mean? No joke, a year or so ago one pitch hit the decks every ten minutes. Not only did it make for confusion, it made for irritation! Some participants complained that the feed wasn’t running correctly while other potential participants threw in the proverbial towel because they thought the feed was jammed. Please, be fair and give everyone a chance to shine.
Finally, I do not wish to know about every work an author has available, for now. I recommend you submit your single, very best work. Agents and editors will ask what else you have available at a later time. If I see ten pitches by the same author, I may be curious but I’m probably going to be less likely to bite, especially if they’re all historical fiction romance.
3.) And finally, Any tips or advice for this edition's pitchers?
You’re asking a mother if she has any advice? Of course I have advice! Before posting your pitch do these things:
Read your pitch out loud, to the dog, the cat, anyone who doesn’t know about your work. Does it make sense? Really?
Refrain from using redundancies like “novel” when you’ve already noted the work to be “F” for fiction or “action”’ when you’ve already mentioned “UF” since most Urban Fantasy has its share of eventfulness.
Do not become frustrated. As with other writing, I would suggest you read, read and read other entries. You’re potentially allowed to resubmit your entry twelve times between the hours of 7:00 a.m. EST and 7:00 p.m. EST, you can do it!
If you’ve elected to do a video pitch make sure it’s just under thirty seconds in length. If it runs over, chances are, naughty agents like me might chop off the most important, best climactic sentence ever spoken! We don’t what that to happen!
Remember, the few characters you’ve been given to use have launched amazing author–agent partnerships and wonderful publishing opportunities so do your best. We’re all pulling for you!
A pitch reworked shows such such a likable quality in an author, especially if that pitch has yet to receive the coveted favorite star.
It’s really nice when authors offer positive feedback to one another. All it takes is a simple “great pitch” or “good job” or a nod that tells someone their work caught your eye. Face it, everyone is a bit nervous and everyone needs a little bit – no, a lot – of encouragement.
On the flip side, if someone needs help, a gentle reminder (or DM) goes a long way. It takes three seconds to remind someone that the correct abbreviation for Historical Fiction is HF rather than “His Fic” yet it could be the difference between a work being noticed or neglected, especially if an agent searches specifically for that genre.
Give yourself a pat on the back.
Thank Heidi Norrod with genuine exuberance. She’s worked her tail off on your behalf. It would be awfully be nice if you’d bequeath upon her all the virtual rich, gooey, delicious chocolate and cookies you can muster. She deserves it!
Congratulate others who’ve taken part. Share in their joy too.
If your work has received the favorite star, it’s your job to stay in contact with agents and editors. It’s not presumptuous to follow them on Twitter. Develop that relationship if you’re given the opportunity.
A few days after the pitch:
Look over the feed again.
Give yourself another pat on the back. Well done!
This is no mean feat. You’ve become a part of history and you never know how your actions may affect the future.
Did you enjoy #AdPit? Take the time to get in touch with Heidi and offer your help. It takes countless hours to put an event such as this together.
Best wishes as you go, good luck and tell ‘em all hello!