COMME des GARCONSのCEO、エイドリアン・ジョフィに聞くドーバー ストリート マーケットの根底にあるDNA (Fashionsnap)

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COMME des GARCONSのCEO、エイドリアン・ジョフィに聞くドーバー ストリート マーケットの根底にあるDNA (Fashionsnap)
La Chic/ Street fashion
Comme des Garçons president Adrian Joffe on blast over accusations of not casting models of color, blocks people on Instagram
Rei Kawakubo‘s husband and president of cult fashion brand Comme des Garçons, Adrian Joffe has recently been under netizen’s fire over debate of lack of models’ diversity on their fashion shows. Trouble started on Tumblr when user amen69fashion wrote a post complaining about...
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Don’t miss this exciting opportunity to see Adrian Joffe, president and C.E.O. of the iconic fashion brand Comme des Garçons in conversation with Andrew Bolt...
Comme Des Garçons Homme Plus AW85
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Rei Kawakubo, la mente geniale che ha trasformato la moda in arte e rivoluzione. Dalla nascita di Comme des Garçons alle passerelle che hanno cambiato la storia: scopri il ritratto completo su Perfettamente Chic. #ReiKawakubo #CommedesGarçons #FashionHistory #ModaAvanguardia #PerfettamenteChic #FashionIcon
FKA twigs at the SS26 Matières Fécales fashion show in Paris (Sept 30, 2025)
Adrian Joffe’s Tips.
‘On balancing the creativity of designers with the need to shift stock. “It’s a constant battle. At our buying meetings I’m always like, ‘This is a bit boring, isn’t it?’ But often creative things don’t sell. At Dover Street we do have to make money. It’s about finding that balance but for us it has to be creative first; we have to have people who are trying to do something new. There are so many different ways of being creative. It’s not [just] getting a student from Central Saint Martins going completely whacky. Some brands look plain and safe but where they’re coming from conceptually could be interesting.”
On in-store technology. “That virtual thing is not my cup of tea at all. The magic mirrors: nightmare. I don’t understand it and I don’t see the point of it. Why not just get the real thing and try it on? We want to keep that human contact: touching things, touching fabrics, is important. We don’t want to turn Dover Street into a technological funfair.”
On keeping a mystique around your brand. “When [a brand we’re looking to stock] is ambitious and wants to get everywhere, I think about how we can keep our approach to that brand interesting. I find a lot of people now on Instagram; this guy from Guadelajara, Mexico, has the most amazing brand: Liberal Youth Ministry. You’ve got to look for things that are out of the ordinary, that come from a good starting point. Of course I worry that maybe [brands are] going to get spoilt by success. I try to encourage people: don’t kill your mystique, don’t oversell, don’t get too greedy – you’ve got to slow things down.”’
Source: Monocle.