FINAL REPORT / ADVANCED DESIGN LAB - I
Pfizer or Moderna, Janssen, Sputnik V or Astra Zeneca?
These questions become more relevant with the advent of winter.
In parallel with them, we often ask ourselves the question: are they all necessary at all? Isn't it all a matter of psychosis and unnecessary panic? What are the risks of applying vaccines to us?
Unfortunately, such doubts are not without reason: recently, a lot of data has come out in which the increased risk of heart attack after the use of the above-mentioned vaccines is taken into account.
Since the beginning of November, there have been debates in the British Parliament (as well as in the European Parliament) about deaths and serious illnesses caused directly by vaccines. This year, 16% more (young) people have died from heart disease than in previous years (before the 2020s) at the same time.
While more and more people are asking themselves whether and how much vaccination is really necessary the government campaign continues - widely covered by the mass media (even in some poorer countries of the European Union instead of being free the vaccine is sold and only the traders and private entrepreneurs have profit from it.)
This necessitates a rethinking of the strategy to combat the Covid-19 virus.
In order to avoid the above-mentioned possible doubts and to instill confidence in our customers, we decided to present a completely new concept of covid-19 prevention, emphasising the fact that more timely awareness of the meaning of such prevention could be more effective than vaccination 2-3 or 4 times in a row in one season.
On the other hand, we well know that nowadays the world is changing very fast in many ways: technological, political, economic, social, cultural, and that all these processes require a new reflection. That is why our aim is the new design vision of our product (as well as to our collateral products) to adequately reflects this times.
So, our Covid-19 response focuses on two priority objectives:
presenting a bright and distinctive visual identity for a series of risk-reducing products that reflects our understanding that prevention is better than vaccination;
supporting health authorities in their efforts to prevent the spread of the Covid-19 virus.
I. R E S E A R C H & D I S C O V E R Y
We will try to trace the essence of the problem with the Covid-19 virus - from its origin, through its spread and its transformation into a global threat. We will look at the symptoms of the disease and attempts to limit it, including preventive ones.) We will try to answer the question of what turns this disease into a global pandemic.
For this purpose, we will use several types of research:
reviewing and referring to facts from global capacities in the field of medicine, such as the World Health Organization and Doctors Without Borders;
using E. Bono's Six Thinking Hats Approach to organize some initial ideas on an emotional level; as well as
mapping to determine the stakeholders involved in the process and the opportunity to preserve our environment ecologically in the process of implementing our project.
The site of World Health Organization (World Health Organization, 2023) proven that Coronavirus disease (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus.
The statement of Doctors without borders (msf.org. uk, 2023) stands behind the position that COVID-19 is a viral disease that affects the respiratory system.
Anyone can get sick with COVID-19 and become seriously ill or die at any age.
On 11 March 2020 The World Health Organization declared COVID-19 a pandemic.
2/WHERE IS IT
Humanity & Inclusion UK stands behind the fact that there are now more than 5 million confirmed cases in 188 countries and territories around the world, and the figure keeps rising (Humanity & Inclusion UK,2023)
The site of World Health Organization (World Health Organization, 2023) also give information that the virus can spread from an infected person’s mouth or nose in small liquid particles when they cough, sneeze, speak, sing or breathe. These particles range from larger respiratory droplets to smaller aerosols. It is important to stay home and self-isolate until you recover if you feel unwell.
Faster, simpler virus detection happens directly with biological samples.
Most common symptoms: fever, cough, tiredness, loss of taste or smell, racing pulse.
Less common symptoms: sore throat, headache, diarrhoea, a rash on skin, or discolouration of fingers or toes, red or irritated eyes.
Again the site of World Health Organization (World Health Organization, 2023) announce that Most people infected with the virus will experience mild to moderate respiratory illness and recover without requiring special treatment. However, some will become seriously ill and require medical attention. Older people and those with co-morbidities such as diabetes, cancer, cardiovascular disease, being over weight, chronic respiratory disease like asthma and cardiac obstructive pulmonary disease are more likely to develop serious illness.
People with mild symptoms who are otherwise healthy should manage their symptoms at home.
7/OTHER DISEASES ASSOCIATED WITH IT
Many people suffer relatively mild, flu-like symptoms following infection but that a minority of patients following infection develop pneumonia and acute respiratory distress syndrome (ARDS), which can be fatal because affect the lungs.
Always follow up-to-date information on the development of the disease from reliable sources.
Keep a distance of 1 meter from others.
Wash your hands often and use an alcohol-based hand sanitizer.
USING EDWARD BONO’S APPROACH ‘SIX THINKING HATS’ TO ORGANISE SOME INITIAL IDEAS AND FACTS
Fake news and misinformation can be dangerous!
Fake news, especially shared on social media platforms, can undermine scientific advice and disrupt public health approaches to reducing the spread of the COVID-19 virus. For example, misinformation has been spreading that the pandemic is a hoax or not as serious as governments are making it out to be. This can lead to people not wanting to follow the prevention rules (wearing face masks, observe physical distancing or following other measures that their countries advise.)
The centenarian Captain Tom Moore, received a knighthood in May 2020. He became famous and loved throughout Britain for his efforts to raise funds for the NHS.
The Digital Arts Magazine proved that in response to the COVID-19 pandemic, New York's Poster House museum teamed up with PRINT Magazine, Times Square Arts, and For Freedoms to launch a citywide public art campaign featuring PSAs and messages of love, gratitude, and solidarity with New York City’s frontline workers.(Digital Arts,2020)
We shouldn't panic about contaminated surfaces. Studies that showed how long the COVID-19 virus could last on surfaces, such as plastic and metal, led to concern that touching contaminated surfaces could be a way to become infected. Now it is clear that although people may pick up the virus if they touch infected surfaces and then touch their face, it is not thought to be the main way the virus is transmitted. However, hand-washing and hand sanitizing remains important because respiratory droplets from an infected person's sneezes or coughs could still land on our hands. Remember: before all prevention is the best selfdefense!
The covid-19 virus is not invincible. As can be seen, every year the number of infected /sick / dead is decreasing. So it is better treat it amicably, through prevention, rather than taking it as some super danger. Design should reflect this understanding of ours.
! Note: Do not use masks in the design. Our design should emphasize the medical treatment/prevention/, not the physical measures being applied.
We are still not sure about many circumstances surrounding the origin of the virus: where and how it originated (from a laboratory or from an animal); how it is transmitted and why it mainly covers the regions of Asia (China), Europe and America, but not Africa. State Governments and the World Health Organisation are trying to find answers to these questions. But one thing is certain: this virus MUST be stopped.
By finding a position /sentence/ around which everyone can unite.
DEFINE FOR THE ENVIRONMENT - WHEEL LIDS
SUMMARY & CONCLUSION ON THIS STAGE :
Аfter the conducted research and examination of the facts, it was found that the application of vaccination remains the most popular measure in the fight against Covid-19.
But also the doubt still remains whether it is the most effective one?!
The feeling remains that much more effort is being put into urging the population to get vaccinated than emphasizing the power of preventive protection and the benefits of prevention, which (a trend) we believe should change.
II. D E V E L O P M E N T
In the overall strategy to fight Covid-19, efforts are almost entirely focused on vaccination, and prevention has received too little attention - both in terms of research, investment and advertising. We believe this needs to change and will focus our efforts on creating a bold, bright, eye-catching visual identity for a series of preventative products that reduce risk and prepare the autoimmune system to overcome the potential risk of Covid-19 infection.
Our brand must reflect the understanding that prevention can be more effective than vaccination.
PROJECT NAME: PREVENTION IS BETTER THAN VACCINATION
Considering the fact that our target group is very wide both in terms of age range and demographic indicators, we will try to build a framework for the measurement, focusing on the most vulnerable and at-risk segment of this group: that of the moderately to severely immunocompromised , due to their medical condition, people, and pensioners (65+).
We will apply what we have learned from our user research to our proposed design for preventive medical products to support health authorities in their preventive efforts to reduce the risk of contracting Covid-19.
We will use a desktop research as well as a round of user surveys.
1/ Looking at the problem from a human point of view would help even more accuracy in finding its solution. That's why we will try to build an emotional connection with users over 65 by creating an Empathy Map.
We will put ourselves in the place of these users and try to understand their emotional and rational needs to help the future package of products that will be provided to them.
2/ To get a feel for the perspective of the other segment of at-risk users, those with co-morbidities, we will conduct user research known as Build Personas.
We will select three user "models" that reflect different social groups and look at them in detail according to their needs, motivations, habits, desires, fears, then we will recreate a user experience scenario where we will "set" the models to perform certain "tasks" in the context of the future product. Finally, we will consider their requirements and reflect them in the final result.
