#advertcampaign

[taslemayasmin98-blog]

LO2 // CREATIVE THINKING AND COMMUNICATION

I spent a lot of time planning out the concept, and how I could get across what I am trying to do with this campaign to the proposed target audience. After analysing the target audience lifestyle and mental health, I took this research to another level after receiving feedback from my tutor Chris, to experiment with the type which describes the user's feelings.

For instance, one of my target users is an introvert and mostly spends living alone. So I would create the type to be very small and miniature to represent 'shyness' and it shows that they may feel uncomfortable around other people who they don't know well. People who are more introverted tend to fade into the background. According to research, people high on this facet of introversion like to take it easy, are laid back, and react slowly as situations develop.

Introvert Lonely Anxiety

[taslemayasmin98-blog]

To start off with this project I looked at current campaigns and how they could be improved. For research, I looked at books, online research and also library journals to gather much information I possibly can grab to help me my mental health campaign. 

The Social Reality of Depression Study A survey was conducted with a  sample of 221 undergraduates in the U.S. of the subjects, 68.2% were females. Subjects ranged in ages from 17 to 27.

Students picked ‘‘yes,’’ ‘‘no,’’ or ‘‘don’t know’’ for each of the three items asking if they know of someone among their family members, relatives and friends, who have suffered from depression, sought professional help to deal with it or taking medication. A total of 132 subjects reported that they knew someone who suffered from depression, followed by 128 subjects reporting they knew of someone who taking medication. A total of 99 reported they knew of someone who sought professional help to deal with depression.

Results: Overall this report shows in percentage the chances of students will suffer from depression at some point during their lifetime, particularly females.

Data retrieved from https://link-springer-com.ezproxy.bcu.ac.uk/content/pdf/10.1007%2Fs10551-007-9403-7.pdf

[taslemayasmin98-blog]

RESEARCH // SOCIAL MEDIA CAMPAIGNS

A picture of an egg was Instagram's most liked photo ever - has been used to promote a mental-health campaign. The egg, known as Eugene, has now cracked after "feeling the pressure" of all the attention it's received. A message posted alongside the broken egg advises people to seek help if they feel the same way. More than 52 million people have now liked the original picture, which was posted in January.

The ad is very effective as the humour of the egg – as it turned out – had an upbeat and optimistic message. While the egg might “crack” under the pressure of social media, there was a way for even it to get help. And a way for all of us to preserve and protect our mental health.

Social media made a difference. In this age of social media, I believe it's a fantastic opportunity to get any message about mental health out to a wide audience. I want to see if I could do this in my project, conveying a important message through social media.