#aerieman

[theslaybymic]

Six months later, #AerieMan continues to cast a shadow

Back on April Fool’s Day, Aerie revealed that their #AerieMan campaign was a cruel joke. They claimed it was to raise awareness, but people weren’t buying it. Six months later, the hunt for male body positivity in fashion lives on — but based on how Aerie is doing now, we’re not getting our hopes up.

follow @this-is-life-actually

[braburningfeministboobies]

It's crazy how #aerieMAN is all about body positivity.. #aerie is supposed to be the same with no retouches right? But all the models still have the same body type

[dghramm-blog]

My vibe 😎 ______________________________________________________ #ldnfashion #effyourbeautystandards #effyourbodystandards #Fashion #MensFashion #yourstyle #willyscouts #StreetStyle #Style #FashionBlogger #GQ #plussizemalemodel #Wlyg #blkfashion #bigandblunt #Fatshion #plusmalefashion #biguomo #plussizemodel #bigandtallmodel #cesdmodel #cesdtalent #cesdmodels #cesd #bopoman #bopo #brawn #thelookout #Imgstar #AerieMan

[thecatsmiau]

I’ve been seeing a lot of hate on American Eagle for their #AerieMan hoax on April Fools and, honestly, I don’t understand where it’s coming from. The website itself said that the line was a joke, but not the message they were conveying. I thought they made it clear that the very tounge in cheek video was a joke, but their stance on body positivity was very real. Personally, I believe this was a way to test the market waters to see if there was indeed a demand for non-gender-stereotyped underwear for men. The only problem I would have with it is they indeed did not tell the models it wasn’t an actual thing yet. But honestly, I’m seeing a bunch of people saying “I don’t even know what American Eagle is but don’t shop there!!!!” and I feel like it’s just tumblr doing its what it does best.

[orjanism]

I was just thinking about how is support American Eagle til the end of time... THEN THEY PULL THIS SHIT

[feminismisafraud]

Feminists: Promoting “Body Positivity” For Men Is A Waste Of Time

Aerie is a lingerie company that embraces the feminist ideals of advertising their wares with larger women in an unphotoshopped fashion. When they launched an April Fool’s inspired body positivity campaign for men titled #aerieman, everyone took the bait and commented in a serious fashion:

Many websites had responded to the campaign; Mic, for example, praised it. The Huffington Post said it was "pretty great," whether it was a "spoof or not." The Cut criticized it, as the chunky "Dadbod" is widely accepted in society. 

When you follow the respective links it takes you to each websites’ article on the campaign:

Mic: Aerie Gives Plus-Size Men the Underwear Campaign We've All Been Waiting For

HuffPo: Spoof Or Not, The ‘Aerie Men’ Campaign Is Pretty Great

The Cut: Like the Rest of Society, Aerie Man Celebrates Men of All Shapes and Sizes

If you notice, one of these things is not like the other. That would be the article from The Cut.

The Cut of course is a feminist website, and as such, cannot possibly bring themselves to say something “positive” about men, whether the idea embraces their “positivity” platform or not.

The next time a feminist tells you their movement “Wants what’s best for men too” feel free to laugh in their face. Reciting a platitude to gain support does not make it true - especially when everything else they say proves it false.

[missbaking]

✨💕😊 it's not #caturday its doggieday 🐶🐶🐶 this is the OG #AerieMan 😛 from my latest @aerie shoot 😍✨ #iskralawrence #everyBODYisbeautiful 🚫 no retouching on either of us hehe (at Pittsburgh, Pennsylvania)

[micdotcom]

That Aerie commercial isn't an april fools joke I saw it last weekend on tv

American Eagle (Aerie’s parent company) put out a press release saying it is parody.

American Eagle Outfitters Challenges Marketing Norms With #AerieMAN Parody Video & Campaign Launch

NEW YORK, April 1, 2016 /PRNewswire/ – American Eagle Outfitters proves once again they’re not afraid to take a risk and have a laugh in support of a good cause. Following the successes of the Skinny Skinny Jean in 2013 and American Beagle Outfitters in 2014, the brand reveals today its #AerieMAN campaign, featuring a mix of quirky characters of different sizes and personalities sharing “real life” stories in their skivvies, was all in good fun to parody the #AerieReal campaign by Aerie, a leader in body-positive marketing. 

Additionally, we reached out to Aerie and they confirmed this — and then double down on their apparently well-intentioned reason for doing it.