#AHAAFuture | Maximizing digital impact with the US Hispanic audience
By Matthew Harris, Sales Director, US Hispanic Yahoo was a proud sponsor this year of the AHAA Annual Conference in Miami: “AHAA 20/20: The Future in Focus”. I recently joined AHAA’s Hispanic Digital Media Committee (HDMC), and it was fantastic to come together to share ideas around how advertisers can best deliver digital content for consumers. The HDMC is a welcome forum for digital advertisers focused on connecting with the US Hispanic market to discuss issues that impact us all, including programmatic advertising, digital product branding, social and native content, and digital advertising fraud. Yahoo is driving value for advertisers looking to reach the growing US Hispanic audience by helping them engage with consumers online through the combination of data, content, and technology. In terms of data, Yahoo offers advertisers the most complete set of signals from sources including Yahoo Mail, Search, content, mobile app usage, and social. We reach more than one billion people over more than 60 countries, and can create better insights, better targeting and better measurement to help our advertisers reach their goals. Our content is second to none, with leading news, sports, finance, and lifestyle properties for brand building and content marketing. Additionally, Yahoo’s technology helps advertisers reach Hispanic audiences at scale both on and off Yahoo, powered by data for better targeting, brand impact, and conversion. I look forward to learning from and contributing to the AHAA’s Hispanic Digital Media Committee going forward. AHAA provides a valuable role as the only national trade organization representing the entire Hispanic marketing, communications, and media industry. Yahoo will continue to add our voice as the AHAA works to bring Hispanic inspiration and innovation to every marketer in the U.S.
