#airwoot

[airwoot]

Snapdeal - Most responsive brand on Facebook

Facebook believes that communication between businesses and consumers is fundamentally broken, and is heavily betting on providing a platform to fix that.

In recent updates to pages, Facebook introduced Responsive Badge which is aimed to show consumers if the brand is responsive on facebook or not. The qualify criteria to earn a responsive badge is very high.

Snapdeal is the first brand in India and amongst the very few brands in the world (~0.01% of brands worldwide) to earn the badge.

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As per facebook, 

To get “Very responsive to messages” below your Page's cover photo, your Page must have done both of the following over the last 7 days:

Responded to 90% of messages

Maintained a median response time of 5 minutes for all replies sent

and here are Snapdeal’s stats:

This incredible outcome is the combination of Snapdeal’s social media engagement team and Airwoot’s technology which uses machine learning to help brands set up real-time engagement helpdesk on social media. 

Airwoot’s noise cancellation tech clocks ~ 90% accuracy in bringing out actionable conversations in real-time. 

We congratulate Snapdeal team on this milestone!

[airwoot]

Product Philosophy

Highly inspired by the Sual Bass’ work, we present you an introductory motion graphics on Airwoot’s product philosophy. 

No hyperbolic missives here - We are hiring

There are two ways to persuade people. The first is by using conventional rhetoric. It’s an intellectual process, and in the startup world it usually consists of a story in which you say, “Here is our company’s biggest challenge, and here is what you can help”. And you build your case by dunking jargons on sophisticated technology and frameworks which you are working on. While you’re trying to persuade, they are already arguing in their heads. A reason is not good enough to inspire action.

A much more powerful way to persuade people is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. However, it demands a vivid insight and storytelling skill to present an idea that carries emotion to be memorable.

A powerful story brewed in simplicity: the design language

That’s what we’ve tried and inculcated in our story so far and that’s what we thrive to continue with. At Airwoot our design language pivots on simplicity, as we try to keep away from the ‘discordant-kaleidoscopic noise’.

If part of what design is about communicating through symbols, ‘Saul Bass’ has created a fair measure of what we now perceive as the contemporary design. Either they have actually created these symbols or contributed mightily to the notion itself.

Anatomy of a murder, Saul Bass.

Airwoot, revolutionising customer engagement.

[airwoot]

Introducing our New Identity

Hello!

We finally have our first identity redesign since our inception.

Our customers spend a significant time navigating through real-time social media streams, understanding context of conversations and taking actions to effectively respond to their customers. A day for a social engagement manager may just get overwhelming. We understood this discomfort and we are taking our first steps to simplify Airwoot. We are not just looking at simplicity through the lenses of clean and minimal interface. Our journey starts by reducing any superfluous steps to achieve a result anywhere in app experience. 

And while we are making our product simple, we are embracing simplicity as our company philosophy. We believe ideas, implementation and processes innately arrange themselves to a default organised state of simplicity. A state where everything is accessible without the anxiety or confusion. But to attain that state, we need to put a lot of effort and we will.

Our effort pervades every aspect of the app and while we have already begun the climb we decided to unveil our first complete endeavour, our new identity.

And it has a name. Say, hello to Yoko.

Typography

Karbon is an open, geometric sans serif with a contemporary spartan finish. It is an exploration of Paul Renner’s reductionist Futura concept channelled through the proportions of Eric Gill’s eponymous sans, with a slight nod towards Jan Tschichold’s Uhertype sans-serif.

We want businesses to meaningfully engage with as many customers on social media and we strive hard to make Airwoot intuitive and easy.

[airwoot]

Welcome @hwk73, Airwoot's frontend human

Arijit rides on the innovation spurt that is happening right now in web development and has a passion for thoughtful, meticulous yet minimalistic design and efficient handwritten code. He's been doing front-end development for a short of few years grabbing every opportunity to learn and improve. 

Arijit dropped out from engineering in his final year, and turned to MOOCs to hone his skills in web development and programming. Within an year, and after almost a dozen multi-disciplinary courses in Web Development, Number Theory, Moral Philosophy, Academic Writing and Design Thinking; He is now the seamstress of Airwoot's product experience pushing the limits and turning complex user experience problems into simple and usable interfaces.

Arijit writes:

"I consider myself an experiment in contemporary education.

I do support and embody an education rich in foundation and analytical thinking but present days demand foundations to be augmented with vocational skills. Its great to know the time complexity for insertion in a Red-Black tree but its imperative to have skills to build things that can co-exist and compete in the real world.

My current goals entails being a Javascript performer and contributing back to the wonderful community of web development."

--

Arijit has quite a wide reading appetite and when not meticulously carving out details in the user experience, you will find him reading variety of subjects from rationalism to existentialism to futurism. His favorite authors include Charles Babbage and Tesla.

You can follow Arijit at @hwk73 and read through his experiences on Medium, and his musings on Tumblr

At Airwoot, we are building the smartest customer experience platform on social media and we welcome Arijit to our growing pool of talent.

[airwoot]

Essential guide to become a truly customer centric company

Businesses have realised that creating a customer-centric company is one of the top priorities where today's customer is ever connected, on the go and highly opinionated. This is the customer that know they have the power and want you to put them in the center of your world.

At Airwoot, we are trying to radically improve the way businesses engage with their customers today. We work with few of the biggest online and consumer facing companies in India.

What are you doing to become a truly customer-centic company?

We have often asked our customers how they want to create a truly customer-centric company and what concrete steps are they following to become a truly customer-centric company.

While majority of the brands have started making efforts in embedding the customer-centric philosophy into their business processes, however there is a lack of process methodology which Brand managers/CXOs can follow to implement an organisation-wide structure to this philosophy.

Here is a compact version of our essential guide which introduces the four-step checklist which any business can follow to implement truly customer-centric processes in your company. 

If you are a brand manager who is in the process of creating customer-centic processes in your company, we would love to hear from you. Please share your thoughts and feedback in the comments below.

Essential guide to become a truly customer centric company from Airwoot

[airwoot]

Welcome @idesignthyshit, Airwoot’s first Entrepreneur in Residence.

Airwoot + Anant Ahuja = woot!

Anant’s passion for art and typography with his unique gift of clean minimalist design aesthetics has opened him already international doors. He graduated from Whanganui School of Design, New Zealand, and has amazed clients at Saatchi & Saatchi India, infusing their projects with his clear design sense. Dabbling illustration, typography, and branding, Anant has assured that his name became an echo through the Indian graphic design scene. Currently he is a creative project partner at Animal as well as a consultant design director at Chakraviyuh in India and UK. Some of his kickass work and know more about him, at his website

Anant is totally in love with type and illustration, thats why we love him so much. He is fearless in experimenting with varied mediums that helped him explore new artistic options. That’s where Airwoot kicked in for him.

The team understands my aesthetics and gives me the opportunity to shape their digital platform. If a company has no creative direction, it shouldn’t exist. Airwoot is highly design driven and that’s what made me pick up the challenge.

As Airwoot’s first Entrepreneur in Residence, he is responsible for the creative vision and communication design of our brand. This collaboration opens a new creative journey for us to adventure with him into the world of art that he has discovered and push Airwoot’s design to the next level.

Welcome aboard @idesignthyshit.

[airwoot]

Welcome Prabu Palanisamy!

Airwoot is happy to welcome Prabu Palanisamy to our growing pool of talented team members.

Born and raised in Chennai, Prabu has deep roots in mathematics with exposure to theoretical and applied ressearch quite early in his career. Prabu studied Theoretical Computer Science from PSG College of Technology and went on to intern with Data Sciences Lab, GE Global Research and Institute of Mathematical Sciences, Chennai.

Prabu joins us most recently from Serendio where he worked in the R&D team in the area of natural language processsing and sentiment classification in social media.

Built on the principles of knowledge-based businesses, work at Airwoot related to vertical intelligence relies on Machine Learning and NLP. Social media is continuously evolving and unlike the current practices in Machine learning, the statistics of the data we observe in social media shifts very rapidly. This continuous change in the feature of interests makes it tedious to use standard supervised single-machine learning training algorithms and the shift towards unsupervised adaptive learning models have become imperative.

Prabu shares our company philosophy and will join the machine learning team to ship product with deeper vertical intelligence.

Welcome aboard, suit up sonny!