"Amastris financed the urbanization and monumentalizing [of her eponymous city] with her own newly minted coins. She issued silver and bronze coins employing the Herakleian weight coin system, while in Herakleia the mints of the city adopted the Atticweight tetradrachm, besides the local standard staters. Amastris’ silver staters and bronze issues and their iconography have been explored thoroughly by de Callataÿ (2004). On the obverse of the bronze and silver coins is the head of a youth, identifiable as Mithras, rather than as Amastris herself or an Amazon, wearing a Persian headdress with wreath. On the reverse, the issues bear Amastris’ name with the title of Basilissa, ΒΑΣΙΛΙΣΣΗΣ ΑΜΑΣΤΡΙΟΣ. The bronze exemplars have only a bow in its quiver, while the silver coins show a leaning sceptre and a veiled and enthroned Aphrodite on the left, holding Eros, who presents a wreath (with visible leaves, as suggested by Catharine Lorber) to a radiate head of Helios (figure 3.2). In an alternative series, the reverse Aphrodite has a cylindrical crown, a polos, and, instead of Eros, a Nike crowns either her or her title, while Helios is no longer present (figure 3.3).
Figure 3.2 Silver didrachm (9.67 g), 300–288 BCE, from Amastris.
Figure 3.3 Silver stater (9.71 g), 300–288 BCE, from Amastris.
The young male with a Phrygian bonnet – Mithras – openly recalled the Persian ancestry of Amastris and was consistent with her choice to adopt the Persian weight as standard. Although the ruler was wife of two Macedonian diadochoi and of a Greek dynast, Amastris chose not to promote the legitimacy of her claim by building primarily on her Greco-Macedonian connection. Her queenship was instead promoted as rooted in her family lineage, in her descent from Oxathres, the brother of Darius, as it is obsessively repeated by the literary sources (Diodoros 20.109.7; Arrian Anab. 7.4.5; Strabo 12.3.10; Memnon BNJ 434 F 1.4.4). Similar to what was done by kings, between the family of origin and the family by marriage, Amastris openly grants prominence to the former.
The reverse of the coin has been interpreted convincingly as Aphrodite. There are several instances of Hellenistic royal women and consorts identified with Aphrodite and often honoured with civic cults, starting with Phila Aphrodite (Athenaios 255c). Scholars have suggested that this association was due to the attribution to the royal women of the goddess’ sexuality and domesticity – valuable qualities for the wife-mother of the king. Nevertheless, in the Seleukid environment, Aphrodite with less domestic features appeared also in association with queens; in particular, Panagiotis Iossif and Catharine Lorber (2007) have related the military victory of Nikephoros to the goddess, exploring the association of at least two Seleukid queens, Stratonike and Laodike III, with the militarily victorious Aphrodite. Not accidentally, in the Iranian East, Aphrodite had been related to the Iranian deity Anahita, also goddess of fertility, waters, and sea conveyance, who additionally had bellicose features and gave aid against the enemy. Most important, Anahita was the divinity responsible for the investiture of kings, as she enthroned the Achaimenid kings, and was thus closely connected with royalty and legitimacy. Therefore, the crown-bearing Nike and the polos associated with Aphrodite/Anahita on Amastris’ coins portrayed the militant goddess of victory, responsible for enthroning monarchs. This image likely aimed to induce the people of the satrapy to identify the victorious goddess with the successful queen, who clearly was making a statement of the legitimacy of her rule.
Additionally, the astral iconography of the staters portrays the veiled enthroned Aphrodite while sustaining Eros who offered Helios the wreath. The presence of and interaction between Helios, Aphrodite, and Eros long ago induced Imhoof-Blumer (1883: 229) to suggest the interpretation of the goddess as Aphrodite Ourania. In fact, Anahita, as well as the Asia Minor Aphrodite, was also ascribed the celestial features of Ourania, as wife of Helios. By suggesting the identification between Amastris and the goddess, the coin might ultimately present the queen as offering herself as the astral wife of the celestial god Helios, symbol of male kingship itself."
— Monica D’Agostini, "Can Powerful Women be Popular? Amastris: Shaping a Persian Wife into a Famous Hellenistic Queen", Celebrity, Fame, and Infamy in the Hellenistic World. The photos of the coins have been taken from the book and are courtesy of Gerhard Hirsch Nachfolger and Classical Numismatic Group, Inc.respectively.














