Amazon Now Launches in Mexico with 15-Minute Delivery
Amazon has launched Amazon Now in Mexico, introducing 15-minute delivery in partnership with Rappi. The service brings rapid fulfillment of everyday essentials to major urban centers, reflecting Amazon Mexico’s continued focus on speed, convenience, and expanded Prime benefits.
Service Scope and Coverage
Amazon Now is available in 10 major cities, including Mexico City, Guadalajara, and Monterrey. Shoppers can place orders through the Amazon México app or Amazon.com.mx, with a dedicated interface for browsing items and tracking orders in real time.
Pricing and Prime Benefits
At launch, Amazon Prime members receive free delivery on Amazon Now orders. Non-Prime users pay a per-order fee of MXN 53.33. The program complements existing fast-shipping tiers by moving from two-day, one-day, and same-day delivery to minute-level fulfillment for select categories.
Eligible Product Categories
Amazon Now covers a wide range of frequently purchased items, including:
Fresh and frozen groceries
Household staples and everyday consumables
Over-the-counter medicines
The collaboration combines Amazon’s customer service and fulfillment expertise with Rappi’s on-demand delivery and restaurant network. Beyond rapid retail delivery, Prime members gain access to free food-delivery from more than 30,000 restaurants—consolidating fast shopping and meal ordering on a single platform. Rappi notes the partnership will help restaurants reach more customers and improve fulfillment efficiency.
With the rollout of Amazon Now, Prime membership in Mexico adds:
-15-minute delivery on everyday essentials
-Free delivery from 30,000+ restaurants
-Fast, free shipping on millions of items
-Access to Prime Video, Amazon Music, and Prime Gaming
Amazon indicates it will continue to use technology and partner networks to simplify shopping and elevate day-to-day convenience for customers across Mexico.
Shipping Support for Amazon Sellers
As Amazon accelerates last-mile speed with Amazon Now and strengthens its Rappi partnership, sellers operating on Amazon Mexico will benefit from a more competitive customer experience. If you’re preparing FBA replenishments for Mexico, Forest Shipping provides end-to-end Amazon FBA services—including compliant export from China and reliable freight forwarding to Mexico—so your inventory arrives efficiently and ready to sell.