Amazon Multichannel Fulfillment (MCF) vs 3PL: Which Is Right for You?
If you're selling on Shopify, TikTok Shop, or Walmart, you might wonder if Amazon MCF can handle all your orders or if it's time to diversify with a 3PL. Here's a breakdown from Blair Forrest, Founder of AMZ Prep, to help you decide.
What is Amazon MCF?
Amazon MCF lets you fulfill orders for non-Amazon channels using your Amazon inventory. Perfect for sellers new to multichannel fulfillment, it offers one inventory pool and faster delivery by Amazon's trusted network.
Fast delivery and simple integration across channels
Single inventory pool for easy management
Great as a launchpad or overflow option
Pricing can get expensive, especially with multiple items per order
Limited branded packaging and customer experience control
Inventory risk since all channels share the same stock
Carrier flexibility issues and higher storage fees during peak seasons
Scaling with multiple-item orders
Need for branded packaging and custom customer experiences
Desire for carrier flexibility and regional cost optimization
Want to diversify risk beyond Amazon
Hybrid Strategy
Combining Amazon MCF with 3PL can offer the best of both worlds: speed, control, and cost savings.
MCF works well for small and light single-item orders or brands testing new channels. But as you grow, 3PLs offer control, branding, and cost benefits that MCF can’t match.
What’s your experience with Amazon MCF? Drop your thoughts below!
