Clever Ambient Advertising in Airports
Airport terminals make the best settings for genius indoor ambient media as studies show that people are more receptive in public buildings like malls and airports
Out-of-home advertising has been considered more successful than broadcast television because people are more receptive when they are out. This is what recent surveys confirm. People in their homes are more relaxed and they tend to multi-task. Meanwhile, this doesn’t happen when they’re outdoors. On the other hand, increased attention leads to greater engagement and purchase intention.
Thus, marketers like Huhle Media lean towards settings where people are more receptive to advertising messages. The average global consumer spends more time outside, getting in different places or travelling from one location to another and advertisers take advantage of this by creating innovative ads that combine context ideas and the audience’s receptive mood.
Although it is called out-of-home advertising, it happens both outdoors and indoors. The latter is more capable of reaching consumers when they feel more receptive to commercial messages.
Indoor advertising can be found almost everywhere in public places, but airports make one of the best settings for ambient media. Luggage claim carousals, baggage trolleys, jet bridges, flyer stands, sliding doors, tables, showcases, special wall surfaces. In a nutshell, airports can be a playground for marketers and advertising companies.
The cleverest ads in airports The baggage claim carousel is the perfect place for creative ads. Spanish airline Iberia launched a campaign for direct flights to Spain. It features a bullfighter, a Spanish iconic symbol, which is hard to ignore.
This is another great example of advertising at Venice Marco Polo airport. The luggage claim carousel was turned into a roulette wheel. The purpose of the ad was to promote the ‘Casino di Venezia’.
‘Woman in the suitcase’ (Frau im Koffer) is the campaign that Amnesty International launched against human trafficking. It was a strong campaign launched in airports and no one could pass without noticing.
Communicate to target markets and customers better than traditional media. Impact, versatility, eye catching, flexible. Huge images and objects. Posters, hot air balloons, awareness raising,
Ambient media on airports and airlines in boring luggage claim
