Reduce Online Marketing Costs Drastically With DedupeTag
Affiliate marketing plays an important role in today's online business. The websites of many big and small organisations adopt affiliate marketing practices to boost their sales and increase profits. The business then rewards one or more affiliates for each visitor brought about by the affiliate's marketing efforts. However, when organisations use multiple online marketing channels such as SEO, PPC, emails, and others apart from affiliate programmes it becomes difficult to identify the channels that influences a sale. So, often companies attribute credit to multiple channels even though one of them has not contributed to the sale. It becomes extremely difficult to arrive at affiliate attribution when companies use multiple online marketing campaigns and duplication occurs. When duplication occurs, it defeats the very purpose of online marketing strategy, which is to reduce costs and increase rate on investment. When duplication occurs, organisations often pay commissions to more than one advertising campaign for a single sale. This means online advertising costs actually goes up for the organisation. Industry experts believe that companies that operate more than one affiliate program on two or three networks are losing between 10 to 40 percent of their online marketing budgets on duplicate leads. But how does duplication occur? An average visitor usually visits various online sites, looking for a particular product or service prior to making a final purchase. And, usually all the channels get credit for the sale in such cases causing duplication in leads and cost-per-sales overlap as it’s difficult in such cases to arrive at the correct affiliate attribution. Websites are, therefore, forced to spend more as they make multiple payments for the same online transaction to various campaigns. So, it’s important for organisations that adopt multiple online marketing channels to de-duplicate their affiliate marketing sales against those from other online marketing channels to avoid duplicate payments. To deal with this problem, a majority of websites are adopting a number of strategies such as affiliate de-duplication for de-duplication of sales. The popular method adopted by many sites to avoid duplication is to pay commission only to the last affiliate that referred the customer. However, this ignores an earlier one that has actually originated the sale. So there is a need for a tracking tool that tracks every touch point of an online visitor including the first and the last and effectively de-dupes affiliates. DedupeTag is one such tracking tool. DedupeTag uses multi-attribution technology and tracks all the touch points of a visitor on real-time basis to avoid affiliate de-duplication and ensures all the marketing campaigns that boost sales gets credit. This tool helps reduce overall costs as you can identify campaigns that is working best for you and spend on that campaign.