affiliate attribution

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Reduce Online Marketing Costs Drastically With DedupeTag

Affiliate marketing plays an important role in today's online business. The websites of many big and small organisations adopt affiliate marketing practices to boost their sales and increase profits. The business then rewards one or more affiliates for each visitor brought about by the affiliate's marketing efforts. However, when organisations use multiple online marketing channels such as SEO, PPC, emails, and others apart from affiliate programmes it becomes difficult to identify the channels that influences a sale. So, often companies attribute credit to multiple channels even though one of them has not contributed to the sale. It becomes extremely difficult to arrive at affiliate attribution when companies use multiple online marketing campaigns and duplication occurs. When duplication occurs, it defeats the very purpose of online marketing strategy, which is to reduce costs and increase rate on investment. When duplication occurs, organisations often pay commissions to more than one advertising campaign for a single sale. This means online advertising costs actually goes up for the organisation. Industry experts believe that companies that operate more than one affiliate program on two or three networks are losing between 10 to 40 percent of their online marketing budgets on duplicate leads. But how does duplication occur? An average visitor usually visits various online sites, looking for a particular product or service prior to making a final purchase. And, usually all the channels get credit for the sale in such cases causing duplication in leads and cost-per-sales overlap as it’s difficult in such cases to arrive at the correct affiliate attribution. Websites are, therefore, forced to spend more as they make multiple payments for the same online transaction to various campaigns. So, it’s important for organisations that adopt multiple online marketing channels to de-duplicate their affiliate marketing sales against those from other online marketing channels to avoid duplicate payments. To deal with this problem, a majority of websites are adopting a number of strategies such as affiliate de-duplication for de-duplication of sales. The popular method adopted by many sites to avoid duplication is to pay commission only to the last affiliate that referred the customer. However, this ignores an earlier one that has actually originated the sale. So there is a need for a tracking tool that tracks every touch point of an online visitor including the first and the last and effectively de-dupes affiliates. DedupeTag is one such tracking tool. DedupeTag uses multi-attribution technology and tracks all the touch points of a visitor on real-time basis to avoid affiliate de-duplication and ensures all the marketing campaigns that boost sales gets credit. This tool helps reduce overall costs as you can identify campaigns that is working best for you and spend on that campaign.

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Attribution Tool Tracks Customers to Credit Genuine Channels Only

On-line companies are growing and it's hard to make substantial gain from it unless you campaign for your products carefully. Even if you manage to receive good business share on-line, your profit margin will be negligible if you fail to keep the expenditure low. There are a number of web analytics consulting agencies coming forward to solve this problem, often faced by the on-line companies. Adopting a good attribution tool is very important; otherwise they may end up making duplicate payments to different channels and affiliates for a single transaction. Only a right kind of tool can carry out affiliates de-duplication effectively and help site owners to save a lot on their on-line marketing investment. On-line campaigning of products is quite expensive as the companies try to build-up a wide customer base through various channels. Amongst all, pay per click and paid advertising on select search terms produce good organic results by applying SEO techniques and affiliates. Affiliates are like sub-agents working for on-line companies to support their campaigning programme. Some of these affiliates have even developed software to understand the campaigning activities of businesses on-line in a better way. Say a company X, is involved in cosmetics surgery business may have hired a number of affiliates to direct customers looking to enhance their features to their websites. In the process, it is difficult to identify the path or channel through which a customer visited the website to sign up a deal. Moreover, the company owner should be in a better position to understand campaigns and adjust their campaigning activities accordingly. A business site owner must trace the channel through which a customer reaches its site and makes a product purchase. The customer may visit a number of affiliates, PPC or organic search before making the final purchase. In this situation, an online merchant often ends up paying to more than one channel, which means allowing credit to non performing affiliates too. Now to eliminate this kind of duplication in payments, a powerful tool has been designed to track and measure the customer’s flow and interaction to the site through various channels. This will not only relieve the companies from making duplicate or multiple payments but will also save funds to develop further campaign programmes. Most of these Attribution tools identify and record the journey path of a potential customer before he finally reaches the destination website. The tool further measures relative contribution of each on-line touch point and the inter-relationship between them. Thus the site owner will be able to analyze and evaluate the actual influencing power behind the customer conversion and purchase. However, powerful Attribution tool has many objectives like it helps to measure effectiveness of campaigns in conversions and sales, synergy and duplication and locate the channels through which customers are making visits. This tool tends to work on first click, last click or linear contributions.