Obit of the Day: Inventor of the Etch-a-Sketch
Andre Cassagnes wasn't a toy designer. He was an electrician in Paris. One day while installing a light plate, he removed a decal on the item. He wrote himself a note on the decal and realized that as he did so his note appeared on the other side as well. From this a toy idea was born.
Mr. Cassagnes designed the L'Ecran Magique (The Magic Screen) that was made using glass, aluminum powder, a stylus, and a joystick. He was able to connect with Henry Simon Winzeler at the International Toy Fair in Nuremburg, Germany.
Mr. Winzeler owned the Ohio Art Company, which sold picture frames, engravings, and lithographs. What it did not sell was toys. But Mr. Winzeler was so taken with Mr. Cassagnes idea that he licensed the toy for $25,000 and sent Mr. Cassagnes to Ohio to perfect the design with Ohio Art's engineers.
The first Etch-a-Sketch was manufactured in July 1960. By Christmas 1960 it was the number one selling toy in the United States. In 1998, the Etch-a-Sketch was inducted into the National Toy Hall of Fame in the first class along with LEGO, Play-Doh, and Barbie.
Mr. Cassagnes, who would become a full-time toy designer and was considered the premiere kite-maker in France, died on January 16, 2013 at the age of 86.
Sources: MSN News, The Ohio Art Company, The National Toy Hall of Fame , How Stuff Works
(Image of a 1960 ad for Etch-a-Sketch is courtesy of The Invisible Agent)