Top Tips: stand out from the crowd when crowdfunding
Aniboxx is an award winning digital video solutions agency based at Club Workspace Clerkenwell. They specialise in animated infographic videos and short animated advertisements. Click here to find out more. Jide Johnson founded the company in 2011, winning a Shell LiveWIRE Grand Ideas Award that same year. Check out his ClubLab profile here.
Aniboxx talk us through crowdfunding and how you can make your business stand out from the crowd – and stand out to the crowd of potential investors – through the power of video.
Making the pitch engaging for potential investors by visualising your business can only enhance your ability to raise the money. After all, you need to stand out amongst all of the other businesses rushing towards crowdfunding as a source of capital. In fact, the platform Crowcube have made it compulsory to make a video pitch in order to access investors.
Last year Aniboxx had a phenomenal amount of enquiries from entrepreneurs for crowdfunding videos. Jide and Wande from Aniboxx are going to talk us through the process with two examples of the many successful pitches they produced.
First up, we have the Shopping 4 Fans campaign. They are an online retailer who specialise in offering discounted deals on consumer goodies which have a fan following.
"The challenge here was to turn around a video pitch in two weeks, capturing the CEO as presenter, combining live action and animation, whilst clearly communicating an overview of the business and why it is an organisation you should invest in. The video has been very well received and their campaign is going live soon."
They also produced a video for The Luxury Mobile Office company and explained the process:
"The Luxury Mobile Office offer luxury vehicles as a mode of transportation for holding high-level meetings or simply schmoozing contacts. Initially, they were going to bring down a vehicle to the office for us to have a look at, so we could have a direct reference. However, this ended up not being possible at the time, so the challenge here was to turn around a fully animated video with visuals that represent an upper-class lifestyle.
The team had lots of fun producing this video and it also went down well.
One of the great things our clients say about the crowdfunding campaigns we help produce, is that they love the dual-purpose videos. All parties take two edits. The first is a short version for landing page engagement and marketing awareness while the second edit is more in depth look at the company and its proposition. Its almost like getting two videos for the price of one, depending on what the message is."
The next step
For more information on how to reach your audience effectively using video, just get in touch with Aniboxx. Email Jide directly at [email protected]
Aniboxx can create amazing promotional material and animated videos that will load quickly on your website, on crowdfunding platforms and can be altered according to your need. Take a look at the Aniboxx portfolio.
And check out what Aniboxx clients think.
Have a look at the Aniboxx's top tips for making video work for your business.
An infographic about landing page optimization (LPO) is the focus of this post, walking through the LPO process and then applying a test hypothesis to an example case study.
It looks as though the video marketing distribution tool for the masses has arrived. Virool made this video advert (I'm assuming for their launch) that went viral.
One-Liner Pitch: Virool is like Google Ad Words for promoting your videos online.
Why It's Taking Off: Unlike other video advertising companies, Virool caters to both big brands and independent users with an affordable self-serve ad platform.
Some brands pay tens if not hundreds of thousands of dollars to promote their videos online, but Virool wants to help smaller companies and independent users do the same for a fraction of the cost.
Virool, which launched publicly last March, provides users with a self-service advertising platform to promote videos that are 30 seconds or longer in Facebook games, mobile apps and various websites to get more attention and perhaps even go viral. Virool uses an auction-based system — similar to Google Ad Words — and lets customers determine how much they are willing to pay per view. What really sets the service apart from others, though, is that you can sign up for a campaign on Virool for as little as $10.
"Unruly Media's starting point is $100,000 and Sharethrough's is $75,000," Virool co-founder Alex Debelov said, referring to some of the other players in the social-video ad space. "We are addressing the same problem, but our thesis is that it's more universal than just being applied to big brands."
Since the service launched, it has attracted more than 30,000 registered advertisers, ranging from big companies such as Sony and Intel — the latter of which spent $300,000 in December promoting more than a dozen videos with the platform — to independent users like musicians and mobile developers who spend significantly less.
Debelov told Mashablethat he originally started the company in 2011 with the goal of going after big brands and advertisers, but reassessed his strategy after receiving lots of emails from people asking to run their own campaigns in the $10 to $100 range. Based on this response, the startup launched the self-serve platform in March, which lets customers set their own budgets, as well as target viewers based on age, region, gender and more.
At Aniboxx, we believe in providing a direct return on investment for your engagement video. Repeatedly, we get asked "How do we measure the ROI if we invest in a video". The answer is always the same... By clarifying what you'd like people to do once they've finished watching the video. Once you have this clear, it is then a lot easier to poor efforts into the creative process as it will simply more have direction and can even be distributed in the correct places where relevant target audiences will engage and respond to it.
Design Agency Joseph Berghind give us an insight into how one gets a true return on investment through the use of video from their point of view. A wonderful tool for strategic engagement that can be used in so many ways.
Another cool piece of animation here. Again, although there is no voice over, we feel engaged by the every day actions illustrated by the kinetic typography and the sound effects.
Cool piece of Animation here explaining how the Bounce formula - that allows you to improve your English through practice - works in a self-promotional video for the main page of their website
They didn't want to use any voiceover to explain how it works so, developed a visual language and a modular system that allowed them to express the contents offered by Bounce and also to edit different combinations of the modules available.
Even though I feel a voice over would have helped quite a bit, this had us both engaged and entertained.
Once you have got traffic to your website, it is imperative to provide the information that your website visitors are seeking and in a way that keeps them engaged, so that they do not navigate away to competitor sites. Content is king, and therefore, good quality information presented in a number of formats will keep visitors on your website for longer, along with appealing to a much wider audience.
With the ever increasing popularity of YouTube (There are now 19.2m regular adult users of YouTube in the UK – Source OKOM, April 2011) video provides a great way to communicate with your target market and it has never been easier to share this across your website and your social media accounts.
In experiments conducted, we are 50% more likely to remember something if we see and hear something than if we simply read something, meaning that video is an incredibly powerful tool to communicate key messages to your target market.
Here are some other key benefits to having video on your website:
You can develop relationships with your website visitors, as once they can see a face behind the words on your website, it becomes a much more personal experience for them. Fundamentally people do business with people, the product/service needs to be right and offer the solution that they seek, however, if you know/like/trust someone, you are far more likely to do business.
You can demonstrate your expertise and passion for your niche far more easily
If you run an ecommerce site the power of video increases. You can demonstrate how your product works or looks rather than selling to an online audience via images alone.
The content on your website becomes far more appealing and engaging, therefore it’s far more likely to get shared, and your messages then reach a much wider audience.
If you would like a website review to see how video could impact on your site, please contact us on [email protected] or 0203 2860987 :)
