Jul 10, 2020
Is it possible to normalise a word that has been taboo for years? Many of the prudish values that have made it taboo are still somewhat present in modern society, so this is quiet the creative challenge for a brand and agency.
The campaign follows a recent trend in adland where brands are normalising health stigmas that often come with being a female.
While marketing the “unmentionable” isn’t always a smooth process, brands who are attempting to break the stigma are being applauded. Just take this recent hygiene ad which so gloriously tackles the realities of being a woman head on, from period blood to birth, female pleasure and everything in between – topics that are typically shunned in adland. [July 2020]
