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Five app engagement KPIs to know more about your userbase

Engagement has become the primary currency in the mobile app space. Attention is a rare commodity these days with millions of apps trying to compete for downloads and attention.

A simple and straightforward to improve app engagement is to first understand what your audience wants. For this, you need to study app engagement on your own mobile app.

Let’s assume you build a WooCommerce app and sell exotic fruits on it. One simple way of increasing engagement and sales is enhancing the visibility of products that fetch more sales.

Customers in a niche generally overlap when it comes to product preferences.

Thus, enhancing engagement is a simple matter of knowing the specific parts of your app that customers love.

It is simple to make apps using free Android and iOS app makers like AppMySite. The main challenge is tracking and growing app engagement.

To evaluate app engagement and customer interest on a deeper level, five discuss five app KPIs you should track.

#1: User heat map

A heat map highlights the sections of a webpage or app screen that receive maximum engagement from your users.

                                     Source: Usability Geek

These are generally specific parts of a screen that users touch most often. On a music player app, the area tapped most often is probably the pause and play button.

How does this help in studying app engagement?

By finding the areas your app users touch most often, you essentially isolate the most engaging parts of your mobile app.

This will give you a much deeper understanding of what your users really like and want. You can use this information while promoting your app as well.

Heatmap tracking is a direct engagement KPI. You can track it with any trusted mobile app analytic tool.

#2: Stickiness ratio

Stickiness ratio simply evaluates how frequently your users visit your mobile app.

This is an important metric for a number of reasons. Apps that are able to muster regular engagement tend to survive the most.

Glance over your smartphone and look at the apps you have downloaded. The most popular apps generally get regular engagement from their users and have a stickiness ratio.

By definition, stickiness ratio is the percentage of daily users you get over your monthly users. This metric essentially identifies people visiting your app every day compared to your overall monthly traffic.

Your ideal goal should be to bring the stickiness ratio closer to 100%. This may be more difficult if daily engagement doesn’t quite fit your niche. In this case, you can calculate stickiness ratio by calculating the percentage of monthly users you get over your quarterly or annual traffic.

If you introduce a new tactic to enhance app engagement, it will be reflected in your stickiness ratio eventually. You can thus use stickiness ratio as a reliable engagement KPI.

#3: User retention rate

User retention is a very popular app metric. Generally, we use retention numbers to evaluate user experience.

A deeper look will help you see that user retention and app engagement are deeply interlinked.  People who don’t engage with your app won’t stay on it for a long time. A drop in engagement is often a precursor to a sharp fall in user retention as well.

A fall in user retention should immediately tell you that your app is failing to engage users. As an engagement KPI, it is fairly straightforward and gives you the exact mandate you need to make changes.

There are many ways to optimize retention rate through engagement-driven tactics. Sending push notifications is one of them. However, you must think of making deeper changes to your app structure to ensure that users feel obliged to come back.

#4: Feature adoption

Feature adoption is generally used as a SaaS metric. However, it can be extended to other segments of the app space as well.

The entire point is this - how do your users react when you introduce a new feature or product on your mobile app?

The feature adoption rate is the simple percentage of people using your new feature over your entire userbase.

A low feature adoption rate doesn’t necessarily mean the new addition is bad.

There are some features and products that are more suitable for early adopters. What you should really look for is the number of people who consider buying the new product or using the new feature.

Even simple consideration is a good sign, as it shows the number of people willing to engage with new additions to your app.

Complete indifference and zero engagement with new additions is a very bad sign and shows your app users don’t care about anything new you do.

#5: Activation rate

Activation rate is a metric that helps you evaluate the percentage of people who understand the value your app delivers.

Let’s say a prospect downloaded your ecommerce app but never made a purchase. Such app users are referred to as inactive because they never redeem the value your mobile app provides.

Every app has a specific value point. For an ecommerce app, the value point is generally making a purchase. Thus, the activation rate is the number of people who have purchased a product on your app over your total userbase.

A high activate rate shows the level of valuable engagement that happens on your app.

Your app may have decent engagement, but all activities must eventually lead to a desired outcome. You can thus use activation rate to measure the quality of your app engagement.

In conclusion

Engagement is the bread and butter of mobile apps. You can easily make your own app with an app builder software like AppMySite.

The main challenge is creating the infrastructure necessary for ushering regular app engagement.

This piece discusses five main app engagement KPIs that help you evaluate your app audience on a deep level. Enhancing engagement is a simple matter of knowing what your users want and like.

The metrics covered here signal the specific interests and preferences of your app users. Make sure you see reliable analytic tools to measure these KPIs.

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Five effective tips to encourage trust and reliability for your mobile app

Mobile apps have become the ultimate tool of communication, marketing, sales, and much more. As smartphones and internet have become more affordable, apps have become a necessity.

It has become mandatory for brands to complement their websites with mobile apps, in order to ensure 360 degree branding and sales solutions for their customers.

Hence, many brands are tapping into this mobile-friendly industry with the help of app creators online. However, having your users’ trust in the app is as crucial as having the app in the first place.

So, what can you do to boost your potential or existing users’ trust in your app? Read the article till the end and find out. Paint a strong and reliable picture of your brand and skyrocket your success.

Suggested Read: How to run a successful sales campaign on your WooCommerce store? A complete guide

Earn the trust of your potential users and grow

Follow the tips listed below and boost your brand image by winning the trust of your potential and existing app users:

#1: Be authentic, honest & transparent

Winning the hearts of your customers is the key to winning their trust. So, ensure that you offer a great experience to all your website visitors and app users.

Be authentic with your products, services, and brand image. Endorse only honest things that you can actually deliver. Also be transparent about your vulnerabilities and drawbacks.

Create an impressive first impression and uphold the brand ethics. Use plenty of trust signals to earn the confidence of your customers and create a positive brand image.

#2: Inspire rating, reviews & feedback

Use your existing customers’ experience to rope in new ones. Encourage your existing users to share their experience on different platforms like app stores, social media, and more.

Besides getting the rating for the app experience, you can also seek ratings and reviews for the products or services that you provide. Allow all kinds of reviews on the platforms.

Deal with the feedback patiently and try to address as many concerns as possible. Tackle the negative comments with grace and show that you are genuinely willing to enhance your customers’ experience.  

#3: Add consumers testimonials

Show off all the good comments with pride! A little boasting will only do you good and uplift the spirits of the people associated with your brand.

So, add positive consumer testimonials on your website and app. Let it appear as a floating content without new customers having to scroll to the section necessarily.

For more authenticity and proof, you can also add the details of the consumers who are willing to share their experience with your brand. You can also add media clippings, news stories, PR snippets, and more.

#4: Use the power of sales data

Adding numbers can elevate the power of your content many times. Many brands use data and statistics to garner trust and confidence of their potential buyers.

You can add some data related to milestone achievements like the number of awards, subscribers, customers, reviews, etc., to get the extra mileage.

Also use catchphrases for products and services like “XX number of customers have bought this”, “XX users have added this to their wish list”, and more for more impact.

#5: Encourage users to share content

Nothing appears more legit and reliable than the content generated by your users themselves. It can encourage other users to take more informed buying decisions.

So, ask users to share the reviews with images of the products they have shopped for. You can also organize social media campaigns and contests to invite content from users.

Turn it into an event and create a conversation around your brand. Inspire people to use hashtags related to your brand and set up a conversation trail. Create a buzz to build a robust brand image online.

Suggested Read: Know how ratings and reviews can optimize the success of your mobile app

Wrapping Up!

Need a new app for your online business? Do not waste your time, energy, efforts and resources on traditional app development methods and tools.

Take the modern route to success and build your app online with a free Android app maker. Subscribe to AppMySite to create, customize and test your Android and iOS apps for free.

Proceed to power it with add-on boosters and ramp up your online brand like never before. Tap into the mobile-friendly market and steer your business to a new height.

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The Dos and Don'ts of Email Marketing for your mCommerce business

Websites and apps have become the ultimate marketplace for shopping. In fact, the web marketplace has evolved into much more than just an online shopping tool.

People are relying on the websites and apps for a range of services and purchases. As a result, more businesses are going online and becoming more web and mobile friendly.

The need of DIY app makers has also risen unprecedentedly and the demand is being met with tools like AppMySite online app builder.

While there are a range of techniques that you can adopt to steer your online business to success, email marketing can be a robust way of app promotion.

However, you must be aware of the dos and don’ts of email marketing before you implement it. Read further and discover whether you are doing it right or not.

Suggested Read: Popular mobile app marketing techniques - The complete guide to success

The Dos of Email Marketing

#1: Using personalized soft selling

Before you start shooting the emails to your consumers, build a strong subscriber list that is organic and updated. Proceed to build a rapport with the subscribers by sending welcome messages.

Use soft selling techniques to promote special deals and discounts and personalize the experience for every customer.

#2: Adding effective content and CTA

Good content and effective copy are the must have elements for an effective email marketing technique. Create strong email copies with customized content.

Enrich the mail copy with relevant images, videos, URLs and a conversion centric CTA (Call to Action) button.

Suggested Read: Call-to-Action buttons - All you need to know about high conversion CTAs

#3: Updating consumer data regularly

Instead of buying mailing data, build your own subscribers list by winning the trust of your potential or existing buyers. Also keep updating and replenishing the database.

Also enable customers to unsubscribe from the newsletters easily. Keep tracking your consumers activities to stay updated with their requirements and preferences.

The Don’ts of Email Marketing

#1: Serving same size to all

Not personalizing the email and having a dull monotonous approach can backfire badly. Do not send the same kind of messages to all your customers.

Make the copies dynamic and rich and customize the content as per the customers’ demographic details, preferences, past purchases, and more.

#2: Bombarding the inbox everyday

Do not send emails just for the sake of it. You can opt for push notifications for more regular and frequent reminders and communications.

Use emails for more special and elaborate occasions. Maintain certain gap between two messages and make the email useful for the customers.

#3: Using spam trigger words or style

Using words that can get categorized as spam by the predictive algorithm of mailing services can be a big setback. Avoid using such sensationalized and hyperactive words or marketing phrases.

In fact, personalize the mail body by using a strong header or subject, addressing customers by their first name and using a more conversational style of writing. This can prevent your message from landing in the spam folder.

Suggested Read: The ultimate guide to optimize email campaign for mobile app marketing

Wrapping up!

That was all from our end today! Follow the list of dos and avoid the don’ts to strengthen your email marketing strategy.

Sign up for AppMySite free app builder and learn more about DIY app building and promotional techniques. Enter the mCommerce business with a bang and make the most of the opportunities.

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If you are running a WooCommerce website earlier, drop us a line to convert your WooCommerce website to a mobile app with a smooth transition.

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To know more about how you can create an app for your website, watch this video. Grow your business with AppMySite!

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In this video, we are covering the technological evolution of businesses from desktops & websites to mobile phones & apps. Watch and discover the amazing journey of transition.