Apple looks to expand advertising business with new ad network for apps
Apple looks to expand advertising business with new ad network for apps
Apple Inc. “is looking to expand its digital-advertising business, people familiar with the matter said, as it shifts its growth strategy beyond selling devices toward pushing services on them,” Tripp Mickle and Georgia Wells report for The Wall Street Journal. “Over the past year, Apple has met with Snap Inc., Pinterest Inc. and other companies about participating in an Apple network that would…
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