Durian, Natto: Bizarre foods as Superfoods
Natto. Digital image. What Is Natto? N.p., 14 Apr. 2011. Web. <https://meguminatto.wordpress.com/2011/04/14/how-we-make-natto/>.
So called superfoods are all the rage. These are foods that apparently have very high nutritional value per serving. Typically these foods come from overseas and are then imported into the united states. A Vogue magazine article exclaims: “ First Kombucha, Then Matcha, Now Bone Broth: What Will Be the Next East Asian Superfood?” (Kim) This article list several so called superfoods, and gives another analogous food that could possibly be the newest trend. In particular it lists natto
Natto is a Japanese dish of soybeans fermented with a particular type of bacteria to create tendrils of protein. It is considered very healthy, with high protein and low calories. This food, like of the others discussed on this blog is considered strange and even disgusting. Like many of the other foods here, Americans have used this repulsion as a form of entertainment, with videos of people trying, and reacting, to the food. Yet it is tapped as a superfood, with it’s benefits being extolled even against it’s acceptance by the western palate.
Similarly, durian, a melon from South East Asia that is spiky and known for its pungent smell, is tapped as a superfood. It is said to contain vitamins, good fats, and high calories per unit. It’s usage as a health food is juxtaposed by the fact that for most Americans it is only a novelty to try and disgust other’s with. This use, as a novelty, works as Korsmeyer said, “Disgust is an affective response that can be mustered to patrol social boundaries and norms- for instance, to reinforce proscriptions on what should be eaten...”(Korsmeyer, 5).
While it may seem that foods like natto or durian are too outside of mainstream American tastes when it comes to food, there is the possibility that it can lead to a trend. This would have the benefits of expanding the palate of Americans, while also allowing those who enjoyed the food to do so without societal repercussions. Yet there are downsides to having an imported food become trendy in the US. A main one would be increasing costs, and scarcity in the food’s native land. Similar to what has happened with quinoa in South America, the value of it’s importation outside of the country has meant that people who had used it in their traditional diets can no longer do so. This, of course, is speculative, but a distinct possibility for food that is trendy.
Bibliography:
Kim, Monica. "First Kombucha, Then Matcha, Now Bone Broth: What Will Be the Next East Asian Superfood?" Vogue. N.p., 3 Mar. 2015. Web.
Korsmeyer, Carolyn. Savoring Disgust: The Foul and the Fair in Aesthetics. New York: Oxford UP, 2011. Print.














