for the self-publishing AMA: what resources did you use to learn about marketing a self-published book?
Resources for Marketing a Self-Published Book
Marketing can make or break your book! Here are some tips, and topics to further research.
Have a great cover. It truly is how people judge a book, and if your cover itself can help sell the book, that’s a win. This means eye-catching and unique while still fulfilling genre expectations.
Do a cover reveal to build up excitement
Add your book to Goodreads
Use ARC readers to receive reviews before and on launch day
Do a preorder campaign
Consider offering preorder incentives! Little freebies like stickers, bookmarks, early access to a few chapters, etc
Get on BookTok and Bookstagram and make use of IG Reels
Do a giveaway
Build your email list by using incentives. I give the first chapter away for free for every signup
Consider using Amazon ads once your book is up
And finally:
Never stop marketing. You may be done writing and your book may be out in the world, but this is anything but passive income. You need to keep being in love with your book and sharing that with the world!
Please ask any other questions you have, and let me know if you’d like me to expand on something!
Happy publishing!











