#audience audit

[michaelgass]

Study: The Top Reasons CMOs Hire Ad Agencies

Study: The Top Reasons CMOs Hire Ad Agencies

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.

This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.

This…

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[phoenixmarketers]

Next month's Phoenix Marketer's meeting will be hosting an interesting and eye-opening discussion on needs-based audience segmentationby Susan Baier of Audience Audit.

She will be presenting some real-life examples of audience segmentation work for both B2C and B2B clients and will give some great insight into how it's done, why it's needed and how it can help any marketing effort be more relevant and more effective!

More details to follow, but mark your calendars today for the June 18th meeting at 7pm at Gangplank in Chandler. Stay up-to-date on all of the details by following us on twitter @phoenixmarketers.