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The Strategy and Tools the Top Ad Agencies Use to Win New Business

Only 26% of agency new business directors are viewed as successful. According to the same agency-marketer report, the tenure of a new business director is 2 years or less To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar,“Selling Less to Win More Agency New Business.” You’ll discover the proven new…

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What Is Your Lead Generation Process for Ad Agency New Business?

Believe it or not, most small to midsize agencies have no consistent process for generating online leads. Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. Here are 7 ideas to help get you started: 1. Consistently Use Lead Generation…

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Planning for Ad Agency New Business

Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down. Agencies can temporarily get away with no…

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Build a Community for Ad Agency New Business

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business…

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Improve Ad Agency New business Leads with Authority Marketing

Leverage SEO and expert positioning! Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist, will show you how positioning your agency and team members as thought leaders is critical to digital marketing success. One of the best tools for…

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#ad agency #Authority Marketing #business development #content marketing #inbound marketing #John McDougall #leads #new business

Use The Right Bait When You Fish For Ad Agency New Business

How to put yourself in front of prospects so that they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. I’ve trained over 200 agency…

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#ad agency new business #Agency Management Institute #Drew McLellan #Michael Gass #podcast

A Call To Action for Ad Agency New Business

A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you don’t want prospects to just…

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3 Things Ad Agencies Need for New Business

A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to…

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Drive Ad Agency New Business With A PR Plan

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients. The idea for this…

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#Ad Agencies #Don Beehler #new business #new business conference #Public Relations

Five Billion Reasons to Change the RFP for Ad Agency New Business

Inspire your clients to abandon the RFP. The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals, states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science. It actually increases the cost of buying…

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#ad agency new business #Beyond Referrals #Blair Enns #Cal Harrison #Request for Proposal #RFP Process #Tedx talk #Win Without Pitching

Facebook IS the Media for Ad Agency New Business

Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? “Facebook has over a billion users, and according to a Pew study, 72% of American adults use it.” Of the approximate 1.6 billion users, 30% get news from their Facebook site. That is an audience…

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How Storytelling Can Drive Your Agency New Business

“We need to stop SELLING and start TELLING.” Your agency is probably already pretty good at storytelling. But how about story-teaching? Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of…

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#ad agency new business #content marketing #park howell #Social Media #Storytelling

How to Read a Book a Week for Ad Agency New Business

How to read 10 times more books in a fraction of the time. If you’re serious about content marketing, know that reading fuels your writing. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It can improve current client perceptions and aid in client retention. It has also become the magnet for generating online leads and creating new…

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Ad Agencies: Lose the Fear of Positioning

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often missing. I was recently included in RSW/US Thought Leader panel. Along with providing questions for their Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. RSW/US is a full…

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You need to do this one thing to build your ad agency's brand ...

You need to do this one thing to build your ad agency’s brand …

If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! This isn’t a new discovery for me. Since the beginning, I’ve written my way into a thriving new business consultancy. My blog provides a consistent flow of inbound leads. I’ve never had to make a cold call for any new business. The reason – I’ve always written helpful content to a…

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Use Your Personal Facebook Profile for Ad Agency New Business

The new normal for new business integrates your personal life and your work life. If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. Because of technology and social media, the line between your personal and professional life has blurred. Social media is…

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#ad agency new business #ad agency owners #Facebook #Facebook Profile #Michael Gass #personal #professional #Social Media

Persuasive Writing for Ad Agency New Business

Too often good agencies succumb to bad writing. When it’s in high-stakes documents like proposals and client briefs, you put revenue at risk. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across. But when that game-changing…

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#ad agency new business #Jody Sutter #new business conference #writing

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