#drew mclellan

[michaelgass]

Use The Right Bait When You Fish For Ad Agency New Business

Use The Right Bait When You Fish For Ad Agency New Business

How to put yourself in front of prospects so that they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. I’ve trained over 200 agency…

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[michaelgass]

Study: The Top Reasons CMOs Hire Ad Agencies

Study: The Top Reasons CMOs Hire Ad Agencies

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.

This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.

This…

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