Getting to Know Us... Anna Augusto
In this first Q & A of our series “Getting to Know Us,” we’ll introduce you to Anna Augusto of Augusto Fine Rugs. We think you’ll like her as much as we do!
What inspired you to start your own business?
With an inherent appreciation and attraction to textiles and rugs, I found my calling in the area rug business. With more than a decade concentrated in area rugs, it became apparent it was time to go out on my own and have the ability to serve my clients on a personal basis as the owner of Augusto Fine Rugs in the Spring of 2016.
What are some of your favorite things in your store?
This is an almost impossible question to answer. Every rug in the showroom has its own unique purpose, personality, and beauty. Although if pressed, I would lean to a few antique Persian pieces and the Nepalese production pieces we have in the showroom. There's a certain quality to the craftsmanship and materials that are unforgettable.
What is unique about your business?
We have the seasoned ability to work with our vendors to offer solutions for common area rug limitations such as fiber content, size, color, texture and even price through our custom offerings. There is very little we are not able to do. I won't deny custom does involve process, time and collaboration, yet the end result is a beautifully produced rug you will enjoy for years to come. If custom is not a possibility, we have access the nearly every major rug vendor in a variety of price points and constructions, both one of a kind and production pieces, to find exactly what you are looking for. In addition, we always order samples of potential rug options at no cost. We understand it is vital to see a rug in the space before investing in a room-sized piece. It does happen, yet it's rare we cannot source or create what you are looking for.
Buy the best, and you only cry once. ~Miles Redd
At the risk of sounding overly grateful, I love what I do. Yet it didn't happen by accident. The ability for me to do what I love, and work with quality vendors, clients, and products, has been years in the making. I try to balance the memory of the effort and the rewards along the way on the days that are difficult. That's the definition of a dream job for me; one that is both challenging and rewarding.
How would you describe your style?
I believe I am equal parts of classic and bohemian.
What does "local" mean to you?
To me, "local" means direct interaction with the people and businesses that produce our goods and services. Sometimes these connections occur in geographical proximity, and sometimes the interaction is across the world, yet an intimacy with the final product remains.
What's your favorite thing about Boise?
Boise is home. No matter where I go, I know that I am from a beautiful city. I love our downtown, our passion for our sports teams and our collective adoration for our natural surroundings. We live in a special place.
Everything.....except the one item I invariably need.
What's your favorite or least favorite food?
Unfortunately, I can be a picky eater, so there are a lot of things I don't like. I am not adventurous when it comes to food, so I tend to stick to the basics. I prefer bland, simple food. Sigh.
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