Apr 24
One of the most recognized brand designs in Russia is a can of condensed milk. This design was created in 1939 (or 1937 according to some sources) by Iraida Fomina.
Condensed milk cans of this design were made by dozens and hundreds of manufacturers throughout the country.
1920s and 30s in Russia were the era of avantgarde or futurist design with its love for clear geometric forms, bold color contrasts, and functional simplicity.
The design is so ubiquitous and familiar today that even though I'm a fan of the 20s/30s avantgarde movement, I was perplexed to learn that this too is avant-garde.
Even today all condended milk in Russia is made with this design, or plays on this design.
