How to Throw a Hip-Hop Jam
Dear Minnesota and prospective Hip-Hop Promoters,
Lately, I have noticed a disturbing trend within the hip-hop community, so I'd thought to take some spare time that I have and address them. Instead of throwing a bunch of small jams that usually don't get huge outcomes nor evolve as an event, let's try to improve the scene. To quote El Nino, “this culture is getting watered down.”
This note will outline and elaborate on all the parts needed to throw a SUCCESSFUL jam. Think whatever you may about my advice, but as a person that has thrown successful hip-hop/ multicultural/ social justice events, I have experience that I wish someone would have told me when I began as a promoter.
1) Necessities (without this, ya jam is only a dream)
Obviously, no hip-hop jam can occur without these necessities; however, promoters often do not take the time to really think about these things:
With every successful hip-hop jam comes a venue. Without a place to have your event, you have no event at all; however, a promoter can maximize his or her event by taking these things into consideration:
-How many people can your venue hold?
-As a dancer, would you like to dance on "this"?
-Is the flooring concrete, wood, marble, carpet? etc...
-How large should the dance floor be?
-Arrangement/ seating/ room for spectators/ community members/ those assisting with the event/ DJ etc...
-Lighting by far one of the most overlooked part of a jam. The correct lighting can provide intimacy and further engage an audience. Also, does the lighting provide adequate light for those that want to film?
Best jams I have ever attended = Best breaks thrown. I still remember the first time I heard DJ/ B-Boy Forrest GetumGump in Ann Arbor, Michigan for its annual jam "Master the Art". He threw down some dope ass breaks that consisted mainly of rare drum breaks. No one can bite his style.
A DJ should know what kind of breaks to throw. For example, you don't want a DJ to throw a mellow ass break of the final battle of an event? Also, is a DJ playing breaks or mixtapes? Do they bite other DJs' shit? I cannot stress the importance of a DJ.
Judges, judges, judges. People will not respect the jam unless it has respectable judges. Judges should not only have accolades themselves (battle experience, traveling, etc...) but also respect from "their" community for what they do. Are they organized? Can they explain to a b-boy, b-girl, or crew why he, she or they lost respectively? Do they respect you and ya crew as a dancer(s) and provide suggestions to make you or ya crew to improve? This culture shouldn't insult those that want to improve. We should elevate the comunity as a whole, not feed peoples' egos.
2) Organization (Essential for how smooth a jam goes)
Now that you have some necessities down to possibly throw a jam, let's elaborate further on how to make the jam run smoothly.
Out of all the jams that I have attended in Minnesota, only one promoter did it: Johnny Craze. Before ANYONE else throws a jam, figure out ya format, how long battles will take etc... For example, for MadFlava, I wanted to throw a 2 vs. 2. So for the prelims, I had to figure out how long each crew would take to throw down. I figured a throwdown per dancer would take about 30 seconds, thus one minute per crew. I took that time and multiplied it by how many crews signed up. For a Top 4 Battle, I wanted each crew to throw down about three rounds. How long would that take? How much time does it take between battles?
Do I have people that I can trust around me. Who will run the entrance? Sound? Clean the floor? etc... Who can the promoter trust to make it successful?
The promoter must tell when the essential folks (e.g. judges), when to come to the jam; therefore, the promoter must make sure that these folks get contacted at least a couple days prior the event.
3) Secret Ingredients (Without this, ya jam will be only a jam, and not an experience)
This section has many parts people overlook when throwing a jam. But before we divulge into this area, ya'll gotta understand hip-hop to make it successful.
Hip-hop comes from the community, so if a promoter doesn't think like a community member (like a hustler) than ya ain't doin' hip-hop. Always keep COMMUNITY in mind before ya do anything. That's how I have derived success in my events.
Hip-hop comes from the community, and the community has always been broke. Don't charge $20 just to get in. As a b-boy or b-girl, why would you pay that much for an average experience? Exceptions would be events like Freestyle Session etc... and those cost even more. But back to the point, I hate it when a jam charge for crews to battle. Get the fuck outta here.
Keep it cheap and affordable. Everyone is broke, so don't try to come off as a tyrant.
This could go under organization, but an MC's purpose serves not just to entertain the crowd; more importantly, his or her role is to RUN THE JAM. The MC dictates when this crew will battle that crew, when this performer will go on. Furthermore, an MC should engage the crowd.
Try to involve others in the community. Don't just have battles, but have performances, other dance styles, and fresh ideas between rounds or whatever. Make it fresh. Try to keep those engadged at the event.
a) Not only should a jam have a flier, facebook event, etc... that provides clear information, but it should also catch the eye. Today, people are so flooded with information, that something visually stunning wil separate itself from the rest. Think of a flier or event page like a b-boy or b-girl. People, ideas, and things stand out due to their uniqueness.
b) Community, community, community. A hip-hop jam should really be an experience. That means, it should always involve the community and the promoter should try to make it comfortable for them. A good jam should be about 30/70, 30% dancers, 70% community members. The lower ratio of dancers to community members the better the event
Don't be hip-hop snobs and just keep to ya'lls selves. This culture is about sharing what we love to do and why we do it. Hip-hop brings people together, so if you forget that, then you ain't doin' hip-hop.
For the most recent Madflava, I contacted over 30 organizations non-related to hip-hop. Try to involve others that don't know what hip-hop is except for MTV. E-mail organizations professionally.
While contacting these organizations, I also had to explain to them why they should support my event, which leads me to my last point in this section.
Keep in mind each one, teach one, in order to reach one.
Why the fuck should I attend your event? What makes your event fresh, unique, exciting etc... than any other whack ass b-boy jam out there? Do you have fresh ideas? It's like, why do you want to end your set on an airchair when everyone in the world does airchairs (especially Roger haha). Is your event for charity? Is it for promoting hip-hop culture? Is it for multicultural purposes? Make me want to go to your jam.
This isn't just b-boy/ b-girl/ breakin' culture, it's hip-hop culture. Don't try to seperate the two or you'll get lost in the sauce. Get ya necessities down, stay organized, and use the secret ingredients.
Think of your favorite jams. They aren't competition; they aren't shows; they're experiences. After a hip-hop experience, a person should go home having that "feeling", and want to dance all night.
There's a lot more that I'm missing, but that's whatsup on my mind now. Feel free to add.