We quit our jobs and decided to start a business together. We knew we wanted to do something digital, social, and creative. These were the core ideas that eventually evolved into the Babaobox Manifesto which gives us direction on a daily basis and for the future. So what is Babaobox?
Babaobox is a quarterly-themed box of items curated by industry leaders which we deliver to your doorstep.
We believe the joy of receiving is universal. But why do we love it? Perhaps it’s because we come from the last generation who remembers the analogue experience of receiving letters and parcels in the mail before the explosion of the Internet and smart phones. We went to boarding school as kids and homesickness was cured briefly with large packages from home. When a parcel arrives, you feel a certain rush starting from your gut, spreading throughout your body and leaving your hands trembling with excitement. Wrapping, however rudimentary, is crucial in this ritual – it is the final veil before revealing what’s inside – usually ripped feverishly. It’s fun, even if we’ve been expecting it. But it’s extra delicious when it comes as a surprise! It’s just like opening presents on Christmas day!
We love curation because it navigates through junk and guides us toward good taste. We want to share wisdom from all walks of life, experts in their field. Bringing together unexpected groups to collaborate based on a theme gives us a unique focus. The results are beautiful and original products that are meaningful and high quality.
Also included is our very own labour of love, the Babaobook that shares the backstories of the objects. We all need context to make meaning and we believe the power of a good story is transformative. It can make you cry, laugh and open your eyes to worlds you never knew.
Babaobox is essentially an amalgamation of all the things we love.