Liquid Bacon: The Weird Pourable Bacon
In 1995, a new and unique product hit supermarket shelves across the United States – Liquid Bacon. This bacon substitute was unlike anything else on the market, as it contained no pork or meat products to obtain the bacon flavor. Instead, the company behind the product, Locter & Gramble, referred to their secret recipe as a "trade secret".
Liquid Bacon was marketed by spokesman Edward Osscifer, who claimed to be a star on the hit show "Glurm!". However, it was later discovered that he had lied on his resume and was actually just a background performer. In advertisements, Osscifer had to apologize for his deception and assure consumers that the product was still worth trying.
The product came in three flavors – original, black label, and white label. The slogan for Liquid Bacon was "Bacon you can drink" (with an asterisk warning that FDA approval was pending and that it was not recommended by doctors or for pregnant or breastfeeding individuals). However, despite the catchy slogan, many consumers were hesitant to try the product due to concerns about its health and safety.
In an attempt to attract more customers, the company planned to release a version of the product specifically for women, called Liquid Bacon Pink. However, this version never made it to market after several women became sick with jaundice after using the product.
Labels for Liquid Bacon were legally required to state that the product should not be placed on the eyes or hands, leading some consumers to fear the health and safety of the product. As a result, sales of Liquid Bacon began to decline and the product was eventually discontinued in the United States.
However, Liquid Bacon can still be found in countries like Mexico, where it is marketed as Tocineta Aqua. While it may have been a unique and intriguing product, the safety concerns and lack of FDA approval ultimately led to its downfall.
