Natural Running Store: Natural Born Competitors
Spend any time with Patton Gleason of the Natural Running Store and it’s apparent the guy loves three things with all of his heart.
The NRS community – “The Tribe” as he calls them.
For an industry dominated by a few heavy hitters, Natural Running Store (NRS) has carved itself a powerful niche by competing for its passionate community of runners.
Patton built the Natural Running Store out of his passion for running and helping runners with a form of running called “barefoot running” – that puts accountability on the athlete and a minimalist shoe.
At first glance, you’d assume NRS offers customers just shoes.
They do. Tons of shoes actually for any terrain or running preference, but the NRS experience extends light-years beyond putting that pair of shoes into your online shopping cart.
Natural Running Store competes for its community like few other brands have figured out how to.
Handwritten cards (and sometimes a cookie!) in orders, online video messages to customers answering questions about this shoe or that one, and an incredibly personal touch go into the daily routine at NRS.
Tweet them a question online and you’re sure to get a quick response – sometimes even in the form of an online video for additional visual help. It’s incredible the lengths they’ll go to help runners better improve their running form and find the perfect shoe for them.
Patton and his team are all about the community – a company they truly understand what it means to compete for its customers.
To check out their team and get a first hand taste of all they have to offer for the competitor (and runner!) in you, visit the Natural Running Store.