I want this woman to PREACH. Her take is interesting.
However, I completely disagree that white people are 100%, completely the problem! Ego and evil is not exclusive to white people. Every race has the potential to be this way. White people (rich ones, might I add) just got to that point first through sheer historical luck and became an example of what anyone else is able to become. Ego and the belief of one's superiority is more discouraged now that white people just so happened to become the ones who amassed the power and had the time to develop and water the roots of such a problem, and squander other races' opportunities to do this.
And this doesn't come from white guilt either. Eugenics is a mix of classism and ableism too, and this ad campaign is subtly full of it, dog whistle or not. The language makes me shift in my seat. It's like staring uneasily into a mirror reflecting what's deeply wrong with parts of America. At worst it's truly a dog whistle (debatable, but subliminal messaging in ads is not new, hell, the government has done propagandized ad campaigns). At best it's a dogshit ad that seems to talk more about genes than jeans to the point you forget what the fuck it was even about while Sydney whispers in your ear like some cursed ass capitalism ASMR.
The fact that the woman in this ad is:
Stereotypically attractive with body proportions that are altered to look perfect to the male gaze
A rich millionaire celebrity (and advertised as such)
Presented with these qualities in mind as an example of good genetics despite the fact that her physical traits and wealth are unrealistic
Makes me roll my eyes. It's so out of touch with reality, as all advertising is. It's callous and grating like everything most of corporate America does. I'm not asking for a perfect ad campaign, but this just reeks of "we at American Eagle don't know how to human".
I am 1/2 white, disabled in more ways than one, and come from a lower class family (yes, we may not be living on the streets, but we sweat every time we buy groceries or new appliances because they're brick-shittingly close to our budget. I can't afford new tech and am typing this on a decade+ old computer. My dad's paycheck doesn't change with inflation, so hooray). I can say with firm certainty that while POCs suffered greatly from eugenics (and oh boy, in my mom's home country it is SO MUCH WORSE), white disabled people and white poor people were also targeted and considered dirt underneath the bourgeoise and neurotypical people. Back then, rich African-American people, though few and far between, also hated other African-American people they considered "dumber" and "lower" and were fine with the idea of crushing the poor and disabled under their million-dollar feet- even during the height of police brutality in the 80s/90s, you can search up videos where rich black people talk shit about those in lower classes, acting as though they were uncivilized apes who brought such violence onto themselves. The wealthy, no matter what face they wear, are not as kind as you think, even if they share your color. Anyone above a millionaire especially. The rich are, at best, a frenemy to the oppressed.
ALSO, this is a tragic example of late stage capitalism. To assign something like genetics to a brand and associate the quality of your genes and attractiveness with what jeans you're encouraged to buy is unsettling. Something about this ad feels weird and off, dogwhistle or not.