I Posted this for My People on Facebook but Maybe it'll Help Somebody Here, too
Y'all can either take this free game or leave this free game, but the game gon' go on whether y'all like it or not:
Some of y'all should be diving chest deep into curating your pages instead of posting your own takes, opinions, bad reps, etc. Not because I don't believe in you or your process but because I know y'all have a unique sense of taste.
Some of y'all played major D1 ball. Some of y'all are tapped into the neighborhood schools. Some of y'all are coaches, members of the media, the biggest voice at the barbershop; but the game done drowned you out. AI, fake parody accounts, and just straight up fictional content that's a lie are muting the new voices that could rise up. Oh, I forgot that Skip Bayless, Shannon Sharpe, and Stephen A. Smith among others done found out where the money is, too.
When you press that share or retweet button, you're giving your people a chance to peep what YOU think is high-quality info or content. When you press the share button and tag someone who's been looking for the answers, you slowly become a person they can trust. THAT'S the goal of the media game, to become a trusted source, not an engagement-baiting star.
The Louvre, Sports Illustrated back in the day, an English syllabi that only covers Shakespeare's greatest hits, and the small, private colleges in New England are all examples of how curators gained power over time. When you can't get in, you start asking why. When everyone gets a piece, you can't even see the loaf of bread anymore.
Everyone wants to be a content creator and that's pushing a lot of slop onto the feed. The people who authentically filter through all that, share the good posts, and tell people WHY it's a good post are gonna get a lot further in the current wave.
