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Makeup & Jewellery Collection | Aesthetic Organization Ideas 2025
Step inside my minimalist beauty space where I share my favorite makeup essentials, timeless jewelry pieces, and simple organization ideas. A calm and aesthetic collection tour filled with practical inspiration for creating a beautiful, clutter-free space.
#gottagetit‼️ Time to Shine! New... 3 full-size makeup must-haves and 1 try-it size skin care faves. Set includes: ➡️Avon True Color Glimmersticks Diamonds Eye Liner in Black Ice. (full size) ➡️Anew Platinum Night Cream, .5 oz. net wt. (try-it size) ➡️Glimmershadow Liquid Eyeshadow in Pink Topaz (full size) ➡️Wash-Off Waterproof Mascara in Black, (full size) ➡️Comes in resealable bag #gottaggetit #avonbeautybag #beautybag #beautycollection #avonmakeup #avonskincare #timetoshine #avonrep #linkinbio https://www.instagram.com/p/CVlFu7JFv89/?utm_medium=tumblr
Gotta get it! Showcase your beautiful features with skin-enhancing formulas and statement makeup. Two full-size makeup must-haves and two try-it size skin care faves. Set includes: ➡️Avon True Color Glimmersticks Diamonds Eye Liner in Teal Sparkle, .01 oz. net wt. ➡️belif Aqua Bomb Jelly Cleanser, .01 oz. net wt. ➡️Isa Knox Anew LX Ultimate Rejuvenating Serum, .23 fl. oz. ➡️Mattitude Soft Matte Liquid Lipstick in Persistent, .13 fl. oz. ➡️Comes in resealable bag 🛍 🌐 https://www.avon.com/product/flaunt-your-face-set-78614?rep=barbieb #gottagetit #beautycollection #pwp #flauntyourface #glimmersticks #aquabomb #belif #cleanser #tryitsize #isaknox #serum #mattitude #greatdeal #avon #avonrep #linkinbio https://www.instagram.com/p/CUsk0A-Do9V/?utm_medium=tumblr
Q&A: Wellness is Booming at Beauty Collection
Beauty Collection has long been a destination for high-end, hard-to-find beauty goods. With locations in West Hollywood, Malibu and Marina Del Rey, the family-owned retailer is a hot spot for pampering.
All locations continue to run at 20% capacity following strict COVID-19 restrictions. The products people want have changed amid the pandemic but the demand hasn’t. Beauty Collection shoppers are still looking for clean formulas that are non-GMO and sans petroleum and palm oil. The buyers at Beauty Collection know their products inside and out and do the research so shoppers don’t have to.
I spoke with Beauty Collection brand and marketing specialist, Dominique Rush, for the inside scoop on how the Los Angeles beauty retail favorite is fairing through the pandemic.
Q: What’s selling at Beauty Collection?
Rush: PPE products are now our top-selling items. Everyone is worried about health and immunity. Internal wellness is booming and supplements such as Feel Good Organic and Vital Protein are doing great. Our best-selling brands continue to be Natura Bissé, Avène, Dermalogica, Murad and HydroPeptide. We are looking at new brands to offer and have introductions lined up for next year including CITY Beauty, which has traditionally only been available direct-to-consumer.
Q: What should we know about the Beauty Collection shopper?
Rush: Beauty Collection shoppers are ingredient savvy. They are always looking for what’s new and next, and we find it for them. We have a loyalty program for all clients. Our top-tier curators have access to concierge boxes they can pick up in-store. Our clients love testing new products and sampling. Testers are not available, so whenever you can, sample!
Q: What do you look for from your brand partners?
Rush: We are all about support [and] partnership. We love to collaborate with brands, especially those who work locally and are willing to connect with the store staff through training, Zoom, etc. Emerging brands are our favorite because they have a lot of room to grow, and they know it takes hard work to grow and become known.
We admire so many brands, and we want to make sure each one we take on is the right fit with Beauty Collection. Once you are in our stores, [we] make sure that the in-store sales team has been given products they can play with so they can talk about it with passion, experience and from their big hearts.
Q: What’s changed and what does growth look like from here?
Rush: Since the Safer At Home order started, we haven’t been able to rely on testers, and sampling is such an important part of the process when we take on new brands. So, we’re focusing on the brands we have [and] working with them on product sampling. We want our Beauty Collection shoppers to feel part of a local family and really bring a community together.
Q: How does Beauty Collection maximize in-store sales?
Rush: Beauty Collection and its brands work on email marketing campaigns that outline new deals for shoppers like BOGO [buy-one-get-one] and flash sales. Our Beauty Collection shoppers also receive targeted texts and special opportunities for clients that sign up for our loyalty program.
Q:How does Beauty Collection find trends?
Rush: I tend to receive promotional emails from brands, which usually gives me new ideas and makes me aware of upcoming trends. It’s helpful to follow my favorite magazines and makeup artists like @Iluvsarahii because they’re always coming up with new beauty techniques.
Q: What is Beauty Collection doing to navigate the “new normal?”
Rush: Communication is everything! We get new information daily and we have to follow the guidelines set out for us. We continue to update online assortments so as to stay as organized and up-to-date as possible. As a company, we need the support and dedication of our team members and that has become a strong part of our community since the start of the pandemic.
Q: What does Beauty Collection do to maximize sales?
Rush: Beauty Collection partners with our shopping center marketing teams and co-tenants. For successful collaborations, communication is key.
Q: How has COVID changed your business?
Rush: COVID-19 has changed the way people shop and what they are looking for. We try to communicate with our customers via email, text and customer service, and we continue to add store items to our beautycollection.com site.
Q: What is some advice you have for brands?
Rush: Keep our sales team informed with easy access to use your product so they can promote it with gusto! Make sure you are working with influencers. We find that local influencers, including small ones that are authentic and resourceful, produce results. Be communicative and open to collaboration.
🤪TGIF #friyayfaves with @the__glow__girl Showing off my newbie from @elemis Pro-Collagen Eye Revive Mask ✨ I didn’t have much luck with eye creams lately... This one surprised me. It says an eye mask, but can be used under makeup as a primer. Contains: 💦Hyaluronic Acid 💦Snow Algae 💦Bush Clover Texture feels so smooth, balmy, light and absorbing really quick. Also it does not leave any residue behind! What’s your current eye cream??? Ready for next recommendation ☺️👍🏼 #fridayfavorites #eyecream #elemis #beautycollection #eyebalm #balms #skintreat #collagen #elemisskincare #fridaymood #picoftheday #lovemyskin #bestskincare #skincarecollection #antiagingskincare (at Wide Awake!) https://www.instagram.com/p/CGqksJWHHrK/?igshid=mm0mohopga6s
Find a Rudy 🦌☺️ My few things from yesterday for #shimmershotz with @shimmerandchelle @ofracosmetics Bo$$y Eyes in Do Not Disturb is violet metallic shimmer eyeshadow 👌🏻 ✨ @hermes Twilly Scent I touch not very often for some reason. But it is such a playful and young scent. With floral and oriental notes✨Quite bold and bright perfume that will not go unnoticed when worn! ✨ ✨ ✨ Have a beautiful day! I’m getting nicer by the hour... because it’s getting close to Friday 😘 #beautyoftheday #beautycollection #twilly #hermestwilly #hermes #pandorabracelet #ofracosmetics #ofraeyeshadow #aesthetic #rosegold #pandoracollection #scentoftheday #perfumecollection #floralscent #bestperfume #ofrabeauties (at Purple Clover) https://www.instagram.com/p/CGXl3yznJ0L/?igshid=gsdbx6czg434
#sale #sold #beautycollection #beauty #soinvisage #cheuveux #hair #skin #daycream #repair #protect #serum #hyaluronicacid #vitamins #natural #healthy #lifestyle #visage #antiage #organic #itworks #تخفيضات #عنايه_بالبشره #سيرم #شعر #فيتمينات #طبيعي #لايف_ستايل #عنايه_بالاظافر # (à Paris, France) https://www.instagram.com/p/CBF6TQEhtDL/?igshid=z93xyp79jxoc
