Ethical Alternatives to Dolls Kill
While Dolls Kill offers kawaii, punk, goth, and streetwear fashions, they’re an unethical fast fashion company that has been accused of stealing designs from small creators. They’ve also been accused of promoting rape and racism (implying that only white people can be goth, selling a Native American headdress as a costume, and supporting police during the Black Lives Matter movement) and having a lack of transparency in how they reduce their impact on people, animals, and the environment. With this in mind, here are some of my favorite alternatives I found (you can tap on the titles to access the sites)
LOUDBODIES
This Romania-based retailer offers sizes from XXS-10XL, and you can even make a custom order for free if you'd like! Many of their pieces are pricey, but they do offer an affordable line of fashion. Their values include sustainable and recycled materials, made-to-order clothing, low waste production, OEKO-TEX certified fabrics, carbon neutral shipping, body-inclusive models (see above) and locally-made clothing. They also offer worldwide shipping.
NOCTEX
NOCTEX is great for dark, goth, edgy fashion. They’re based in Canada and ship internationally. Available sizes only include XS-XL, but this retailer uses reclaimed and deadstock materials, and also have low-waste production. They offer many items including tops, dresses, pants, skirts, footwear, and accessories like bags, makeup, and jewelry, so there’s a lot to choose from!
Uye Surana
For lingerie lovers, this is the place! While they’re based in New York, their clothing is ethically made in Columbia, with cute designs that come in sizes XS-5XL, so it’s quite inclusive! Items include bralettes, undies, stockings, camis, and garter belts, so go on and be adorably sexy, my loves.
KILLSTAR
Despite being introduced by Dolls Kill, the UK brand Killstar is actually more ethical. In fact, they’ve cut their ties with the brand over the owner’s support of police during the BLM movement. They’ve donated to charities that promote ending racism (whereas Dolls Kill promoted racism to an extent) and they also promote individuality. They offer sizes XS-4XL (from what I’ve found) and they even have men’s clothing!
Broken Promises
Another brand that left Dolls Kill, Broken Promises is based in California. Offering sizes XS-3XL, this brand offers clothing that caters to skate culture for all genders. Their clothes are also sold at Zumiez, so if you don’t want to shop online and you would prefer to go to the mall, you’ll probably find them there!
Disturbia
And another UK gothic brand that was promoted by Dolls Kill, this family-owned business has been going strong since 2003. Their website claims that sustainability is “a core value in [their] ethos”, and their goal is to create fashion that doesn’t harm the environment. They’re committed to recycling and reducing their carbon footprint, and all of their leather is false or recycled to reduce animal cruelty. They have a fully traceable supply chain with manufacturers in the UK, China, Portugal, Turkey, and Morocco, all with safe production facilities. Rest assured, your money will be going to a great place.
Cyberdog
Ravers, this one is for you. Catering to clubbers and DJs since 1994, Cyberdog offers neon and dark streetwear. They’re based in London, and their flagship store is located in Camden Market, so anyone who lives around the area (or would like to visit) can see these rad designs in person! (P.S: A huge downside is that they only offer sizes S-L, so this brand has the smallest size range on here)
Gothic Lamb
“The home for melanated misfits”, as their designer calls it, is black-owned and offers sizes from S-5XL, making this brand one of the more inclusive ones on this list. The owner, who calls herself Lucy, founded Gothic Lamb in the summer of 2016. She was inspired by brands like Killstar and Disturbia, however, she found that there was a lack of representation at the time, as she felt that none of the models looked like her, so she decided to create her own. While there is a small collection, it’s still a great collection and it’s a great place to purchase from if you like supporting black-owned businesses.
publicspace
A vaporwave-streetwear brand based in Los Angeles, CA, they support and collaborate with artists to create their designs (hence why they’re named publicspace). Though they have a small collection, their size range is XS-3XL, so it’s mostly inclusive.
Shop secondhand
You can also shop on Etsy to purchase from independent designers. A much cheaper option would be to shop secondhand. Sites like Poshmark and Depop are great for shopping secondhand, especially if you want to buy from fast fashion brands like H&M and Shein without giving them your money. Alternatively, you can go to your local thrift shop (do not shop at the Salvation Army, they are aggressively Christian, homophobic and transphobic) or consignment store. You can give your unwanted clothes and other items to these places (consignment stores will give you a certain percentage of their price for the item) to help people and need.
In conclusion, please do not buy from unethical fast fashion retailers and consider shopping ethically, whether it be for new or used clothes.