#bemisintimates

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Bad Gal Riri’s Fenty x Puma collection.

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Explore how Sewfree® is redefining comfort.

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Thanks for following along this month as we explored the more intimate side of Sewfree® bonding. Our final trend is what we’re calling the “rising standard for comfort.” It focuses on design choices that can improve and elevate the experience of wearing lingerie — both bras and underwear.

One thing is extremely clear, the way bras are traditionally made leaves much to be desired. In our consumer survey, 98% of women reported having a “bad bra experience,” citing red marks, gapping, bulges, and bite marks as unwanted side effects. We took those comments to heart and to the drawing board when we designed our Luxe is More set.

The bralette’s relaxed fit introduces bonding with lace and features a gathered bra band, proving that functional design can be feminine and flirty, too. Bonding the bra band reduces material and areas of irritation, so the next-to-skin experience is both breathable and beautiful.

When it comes to the underwear, we used the same peek-a-boo lace effect. The raw edge binding delivers a clean finish without fraying or creating pesky panty lines.

There you have it: clever, technical updates that make redefining comfort totally possible.

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When you line up in-market swimwear against our own athleisure-inspired designs (above), the applications are interchangeable. Bonded, smooth hems. Strappy details that don’t dig into skin. Simple, minimalist construction executed beautifully. That’s the potential of Sewfree®.

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There’s nothing like freezing temperatures to remind you of the beach and your last vacation, so we’re warming up Intimates Month with some swimwear. Technically, it’s part of the intimates category, and we can see the impact of our next trend — the athleisure influence — on bathing suits as much as on lingerie.

Take a look at these garments from Ward Whillas and you’ll notice the designs are not dramatically different from the designs we see in the intimates aisle.

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After an exciting celebration of students' Sewfree designs, we're pleased to announce our 🥇winner: @tkuniqueone. 👏🏼🎉 📸: @massart_fashion (at Massachusetts College of Art and Design)

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Some more inspiration for you: Bella Hadid above and Céline below.

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Trend alert: underwear as outerwear! This week’s post doesn’t tie directly to a set in our collection, but it does take a closer look at how lingerie is influencing RTW. It’s true that some women are wearing lingerie more conspicuously, but others are flaunting it as a full-blow part of their fashion identity. 

When we chatted with Nida about the amount of lace and mesh we’re seeing on the street, she said: “From bustiers and corsets to body suits and slinky camisoles, lingerie-inspired looks are now part of people’s every day wardrobe. For us, that means there’s no room for error when it comes to design. In the Lab, I’m thinking about how do we make this beautiful enough to wear under clothes or over them, and how do we keep it comfortable whether it’s next-to-skin or not.”