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Our Digital Maker’s Manual begins today! Over the next two months, we’ll be letting you in on our Design Team’s R&D process for our newest release, the Individualization Collection, sharing inspiration and step-by-step guides for adding high-impact bonding applications to your apparel.
For those of you familiar with our application kits, this is similar—with the added bonus of step-by-step video content. All eight of the applications ladder up to one central theme: individualization.
Last summer, we spent a month diving into consumer research to identify a megatrend. This is it.
In a world that has access to such a saturated market of goods, individualization is the new status symbol. Consumers today are constantly looking for ways to differentiate themselves from the next person. Customization solves this desire for distinction and provides a more personalized experience. The creation and possession of highly individualized products, experiences, and features give consumers the sense that they are one of a kind, not one of many.
Follow along with #Bemis Makers Manual for weekly video how-tos, shots from our moodboard, and more. Enjoy!









