Concept vs Production: How it can all go wrong..
2012 Geneva Auto Show - Bentley EXP 9 F Concept.
+Interior. Simply stunning level of craft and luxury.
+Details - Exterior & Interior. Build quality second to none.
+Colour and materials. Whilst not my cup of tea, you can’t argue that they work. Really well.
-Exterior. What the...?! Massive, building-like, no drama, recycling of parts bin for a completely expected design proposition. Very off brand.
After much negative feedback from the press, back to the drawing board. Although the design team clearly didn’t have long - only 3 years between concept and production launch. Which means massively reduced time for exterior creation in the studio. Which explains the Bentayga.
+Interior. Again stunning.
+Details - Interior. Again quality.
+Colour and materials. Again refined.
-Exterior. Unresolved, badly proportioned, hot mess. Parts bin. Off brand.
-Details - Exterior. A product of a rushed exterior.
Look at the initial sketches (gold, purple) against the ‘production sketch’ (grey). How the character has been lost; all dynamic qualities gone. Visual interest nil.
Such a shame you have to look at the exterior before you get to experience the interior.
